Fashion brands today draw from a myriad of data sources. What types of data do brands need to make the best collection-planning decisions?Read more
Which data sources should fashion brands use at each step of the collection planning process?
Fashion brands today draw from a myriad of data sources. What types of data do brands need to make the best collection-planning decisions?
How to harness data analytics for fashion
Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
FW21 Fashion Weeks Trends and Themes
Discover Heuritech’s analysis of the Fall/Winter 2021 collections. Our experts determined four key themes from the season’s themes.
Fashion trend forecasting: Beyond guesswork
For years, fashion insiders have completed analytics with guesswork and intuition to forecast trends. Predictive analytics is changing that.
Digital transformation: Fashion’s reset in 2021
The fashion industry is experiencing a rapid digital transformation. While its iterations are vast, trend forecasting technology is one practical solution for brands and retailers.
Fall 2021 Trends: Colors, Prints, and Silhouettes
This Fall 2021, two major trend themes stood out for their juxtaposition to one another: different colors, prints, and shapes serve to embody opposing reactions to 2021.
Emerging trends spotted
Colors hold different meanings around the world, an important note when creating collections. Here’s the trend forecast for orange this Spring 2022.
Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.
Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.
The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.
Fashion happens in cycles, and we’re seeing one trend come back around from the 60s and 90s in 2021: the women’s mini skirt.
Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.
Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.
From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.
We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.