Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.Read more
How to harness data analytics for fashion
Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Fashion trend forecasting: Beyond guesswork
For years, fashion insiders have completed analytics with guesswork and intuition to forecast trends. Predictive analytics is changing that.
Digital transformation: Fashion’s reset in 2021
Necessity is the mother of invention. Throughout 2020, fashion proved this many times over — in 2021, the digital transformation continues.
Fall 2021 Trends: Colors, Prints, and Silhouettes
This Fall 2021, two major trend themes stood out for their juxtaposition to one another: different colors, prints, and shapes serve to embody opposing reactions to 2021.
Can CEOs make 2021 the year of fashion’s digital transformation with trend forecasting?
The fashion industry is experiencing a rapid digital transformation. While its iterations are vast, trend forecasting technology is one practical solution for brands and retailers.
How to stay ahead of fashion trends in the era of social media
In the age of influencers, fashion brands should tap the predictive power of social media. Learn how Heuritech technology can help.
Emerging trends spotted
Fashion happens in cycles, and we’re seeing one trend come back around from the 60s and 90s in 2021: the women’s mini skirt.
Sustainable fashion has continued to rise as a result of consumer demands and brand initiatives. Patchwork is forecasted to be 2021’s top trends in this category.
Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.
Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.
From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.
We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.