Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.

Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.

Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.

Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.

The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.

With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?

Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.

The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.

Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.

The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.

Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.

Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.

Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.

What are the most used emojis on fashion brands’ social media accounts? Heuritech applied its image recognition technology to Instagram. Discover our results.

In the age of influencers, fashion brands should tap the predictive power of social media. Learn how Heuritech technology can help.

Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.

Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.

Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.

Heuritech artificial intelligence analyzed 200 new models of bags presented at the Fashion Cruise 2019 to find the next it-bags. Discover our results.