In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.Read more
Mastering the Lifecycle of a Trend: The Kelly Green Phenomenon
In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.
Heuritech’s Decade of AI Excellence: A Transformative 2023
As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.
AI and Fashion in 2023: Tackling the Industry’s Top Challenges With Data
The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.
How can fashion departments leverage runway analysis into actionable insights to cater to their market?
Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.
How does Heuritech forecast market demand through consumer data?
At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.
Data-Driven Insights for Successful Assortment Planning: Mastering SS’24 Menswear
As merchandisers venture into the precipice of assortment curation for the SS’24 Menswear season, the answer relies on meticulous planning and the untapped potential of data insights.
Merchandisers: how to adjust a global collection to the local specificities with predictive data?
With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.
Where does streetwear stand with the “quiet luxury” wave?
If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.