Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.
Read moreState-of-the-art forecasting: our groundbreaking approach to trend prediction in fashion
Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.
Apparel manufacturing efficiency: the power of data-driven strategies in the fashion industry
In the global apparel manufacturing industry, data-driven strategies will play an increasingly important role in driving efficiency and profitability. With Heuritech’s AI-powered insights, the future of manufacturing optimization is within reach.
Key data insights from Fall Winter 24 Women’s Fashion Week
Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.
Mastering the lifecycle of a trend: the Kelly Green phenomenon
In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.
Heuritech’s decade of AI excellence: a transformative 2023
As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.
AI and fashion in 2023: tackling the industry’s top challenges with data
The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.
How can fashion departments leverage runway analysis into actionable insights to cater to their market?
Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.
How does Heuritech forecast market demand through consumer data?
At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.
Data-driven insights for successful assortment planning: mastering SS’24 Menswear
As merchandisers venture into the precipice of assortment curation for the SS’24 Menswear season, the answer relies on meticulous planning and the untapped potential of data insights.
Merchandisers: how to adjust a global collection to the local specificities with predictive data?
With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.
Where does streetwear stand with the “quiet luxury” wave?
If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.
Fashion data analysts: how to leverage Heuritech’s platform?
Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.
How can brands power through the recession with the help of AI and data analytics?
Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.
Key Trends Forecast: Fall 2023 Copenhagen, a testament to sustainable fashion
There is no longer an excuse for excessive waste in fashion. There are many other approaches to innovation that are more responsible and, quite frankly, more exciting than over-the-top productions and waste. Fall 2023 Copenhagen Fashion Week is a testament to that.
Key Trends Forecast: what to expect from womenswear in Fall 2023
The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.
Key Trends Forecast: What to expect from Menswear in 2023
Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.
Gender fluidity in fashion: Where it began and where we are in 2022-23
Gender fluidity in fashion has always fluctuated with society’s definitions of gender itself. We’re here to take a look back, and provide some Spring 2023 trends, too.
FW22: Top womenswear trends from each fashion week city
This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.
Trend forecasting based on social media: How do we do it?
Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.
A conversation with Heuritech’s fashion and data experts
At Heuritech, we’re on the front lines of the intersection between fashion and technology. Listen in to how we harmonize the two, both in-house and for our client brands.
Trending themes from Men’s FW22 Fashion Weeks
During these past Men’s Fashion Weeks, Heuritech’s fashion and data forecasters noticed three overarching themes for the FW22 season. Read on.
The three personas of sustainable fashion consumers in 2022
Our experts analyzed popular accounts and hashtags on social media in order to decipher the three types of sustainably-minded fashion consumers in 2022.
Understanding fashion trend life cycles: The 5 stages
Trends are defined by their movement through fashion, so understanding the stages of their life cycle is essential to remaining relevant as a brand.
How technology is making fashion more sustainable
For transformation to happen, the fashion industry needs to implement innovative technology to make their modules more sustainable and circular.
How to innovate as a fashion merchandiser in 2022
Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.
Creativity through technology: A conversation with New Balance Global Design Director for Lifestyle Footwear
At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]
Tailored to your teams: Digital transformation strategies
What is the best strategy to reorganize your fashion brand using digital transformation? The answer lies in your teams.
In the fashion industry, is data innovation truly enhancing creativity?
While data innovation tools have improved fashion design, human creativity remains essential.
Innovative strategies for a more consumer-centric fashion brand
Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.
Corsets, a result of regency core romanticism: the 2022 trend forecast
Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.