THE HEURITECH BLOG

Starting in the midst of this year’s FW20 Fashion Month, Covid-19 has brands scrambling to modify their marketing and merchandising strategies. Let us help.

Fashion week is never just about fashion: So here are FW20’s most talked-about topics on Instagram this season.

Coming out of the season’s FW20 fashion weeks, 4 designers rose to the top of most mentioned on Instagram. Here’s why.

With the Fashion Weeks of Fall/Winter 2020 now over, we can look back at the season’s major trends to forecast what to look out for this year.

Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.

The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.

Following a fashion show, luxury brands all have the same problem: how to measure which products are successful, and how to capitalize on this success. With targeted forecasting solutions, these problems can be resolved.

With spring/summer ’20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.

The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.

Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.

Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.

What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20. 

Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.

Heuritech is launching the Lab – an initiative dedicated to Ecology and Artificial Intelligence to answer to climate change.

Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.

Artificial intelligence (AI) can be a strong business driver for fashion retailers if they understand what makes it valuable.

Discover how fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.

Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.

Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.

Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.

The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.

With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?

Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.

The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.

Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.

The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.

Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.

Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.

Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.

What are the most used emojis on fashion brands’ social media accounts? Heuritech applied its image recognition technology to Instagram. Discover our results.

In the age of influencers, fashion brands should tap the predictive power of social media. Learn how Heuritech technology can help.

Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.

Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.

Heuritech artificial intelligence analyzed 200 new models of bags presented at the Fashion Cruise 2019 to find the next it-bags. Discover our results.