At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]
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Lululemon creates high-quality athleisure for women who run, cycle, do yoga, or just like to be comfortable. Here, our trend forecasts point to to the brand’s ideal Spring 2022 collections in Europe vs the US.
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Zalando is one of Europe’s leading fashion retailers, emphasizing innovation and sustainability. Trend forecasting can bring them closer to their goal, and to their customers.
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Urban Outfitters is a cornerstone of American youth fashion, creating a community for young creatives and trend-setters. Can trend forecasting perfect their Winter 2021 collection?
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Free People dresses the modern boho girl who’s as free-spirited as her wardrobe. Can trend forecasting give the brand tips for Winter 2021?
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New Look is known for its wardrobe staples for men and women of all ages. For their Winter 2021 collection, we forecast which trends to make or break.
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British brand River Island provides stylish and affordable clothing for young women, and with trend forecasting, they can improve their collection planning for Winter 2021.
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Staple-clothing brand Esprit now wants to expand in Europe and China to younger consumers, all while remaining eco-conscious. Can trend forecasting help for Winter 2021?
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UK-based retailer Miss Selfridge is strong in affordable garments for young women. We analyzed their current assortment to forecast the top trends for Winter 2021.
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New Look is known for its wardrobe staples for men and women of all ages. For their Winter 2021 collection, we forecast which trends to make or break.
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Benetton is an expert in high-quality knitwear and strong colors, but they’d like to focus on sustainability and e-commerce, too. Can trend forecasting help for Winter 2021?
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British brand Pretty Little Thing is known for its ability to quickly deliver on top trends. With trend forecasting, they could create a top Autumn collection this 2021.
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Tendam is one of Europe’s leading fashion retailers. Can trend forecasting make the difference for their Fall 2021 mens and womenswear collections?
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Rue21 is one of the few retailers to find success amidst this year’s pandemic. With trend forecasting, they can be sure to appeal to US women come Spring 2021.
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Bershka creates clothing tailored to Gen Zers, who express themselves through their style and social media. With trend forecasting, the brand can nail their Fall 2021 collections.
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Discover how fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.
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Aeropostale is known on the US market for its recognizable logo and closet staples. This Summer, trend forecasting can take the retailer even further.
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With trend forecasting, C&A can get a clue into which trends will be most appealing for men and women in Europe for their Fall 2021 collection.
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American retailer Kohl’s is fluent in casual and activewear, but can trend forecasting keep them on trend for Spring 2021 womenswear?
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Macy’s has successfully adapted to a rapidly changing retail landscape by focusing on their e-commerce strategy. How can they take their business to the next level?
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La Redoute has undergone a wildly successful digital transformation in the past few years, focusing on new values for the future. Can they go even further?
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Madewell is a successful American retailer, oriented toward millennials with a passion for denim. But as time moves forward, Madewell must adapt their tried-and-true strategy to remain on top.
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UK brand Superdry was once viewed as a desirable sportswear brand. Today, they’ve lost their way: Trend forecasting can get Superdry back on track again.
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Zara is one of the successful fast fashion retailers today, but to keep up with ever-changing trends and new technologies, they must adapt.
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French brand Cache Cache seems to have unlocked the secret to the Chinese fashion market. Can trend forecasting take their success further?
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The American retailer Old Navy has experienced some collection misses over the years. This year, trend forecasting can help.
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Spanish brand Mango has been working to put their customers at the center of their decisions. Trend forecasting can help.
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Rencontre avec Réuni, la marque éco-responsable d’Adrien Garcia qui défend une nouvelle manière de créer, produire et acheter des vêtements.
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Adapta est un intermédiaire entre les fournisseurs de cuir du luxe et les créateurs de mode, qui donne une seconde vie aux stocks dormants.
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Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.
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What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20.
Read moreAt Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]
Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.
What is the best strategy to reorganize your fashion brand using digital transformation? The answer lies in your teams.
While data innovation tools have improved fashion design, human creativity remains essential.
Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.
E-commerce websites have become central to fashion brands’ success. Discover how social media-based trend forecasting can help.
Fashion brands today draw from a myriad of data sources. What types of data do brands need to make the best collection-planning decisions?
Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Discover Heuritech’s analysis of the Fall/Winter 2021 collections. Our experts determined four key themes from the season’s themes.
Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.
Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.
According to our trend forecasters, tenniscore may be the new athleisure this Spring 2022 in the US.
Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.
Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.
The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.
Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.
Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.
From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.
We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.
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