At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]Read more
Creativity through technology: A conversation with New Balance Global Design Director for Lifestyle Footwear
At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]
How to innovate as a fashion merchandiser in 2022
Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.
Tailored to your teams: Digital transformation strategies
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In the fashion industry, is data innovation truly enhancing creativity?
While data innovation tools have improved fashion design, human creativity remains essential.
Innovative strategies for a more consumer-centric fashion brand
Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.
Can trend forecasting improve fashion brands’ e-commerce strategy?
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Which data sources should fashion brands use at each step of the collection planning process?
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How to harness data analytics for fashion
Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
FW21 Fashion Weeks Trends and Themes
Discover Heuritech’s analysis of the Fall/Winter 2021 collections. Our experts determined four key themes from the season’s themes.
Emerging trends spotted
Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.
Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.
According to our trend forecasters, tenniscore may be the new athleisure this Spring 2022 in the US.
Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.
Colors hold different meanings around the world, an important note when creating collections. Here’s the trend forecast for orange this Spring 2022.
Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.
The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.
Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.
Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.
From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.
We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.