Fashion data analysts: how to leverage Heuritech’s platform?

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

There is no longer an excuse for excessive waste in fashion. There are many other approaches to innovation that are more responsible and, quite frankly, more exciting than over-the-top productions and waste. Fall 2023 Copenhagen Fashion Week is a testament to that.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

Gender fluidity in fashion has always fluctuated with society’s definitions of gender itself. We’re here to take a look back, and provide some Spring 2023 trends, too.

This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.

Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.