FW21 Fashion Weeks Trends and Themes

Discover Heuritech’s analysis of the Fall/Winter 2021 collections. Our experts determined four key themes from the season’s themes.

Company analysis

Spring 2022 Womenswear Trends: Lululemon’s Forecast

Lululemon creates high-quality athleisure for women who run, cycle, do yoga, or just like to be comfortable. Here, our trend forecasts point to to the brand’s ideal Spring 2022 collections in Europe vs the US.

Zalando’s Spring 2022 Collection: Forecasting top trends

Zalando is one of Europe’s leading fashion retailers, emphasizing innovation and sustainability. Trend forecasting can bring them closer to their goal, and to their customers.

Urban Outfitters Winter ‘21 Collection: The top trend forecasts

Urban Outfitters is a cornerstone of American youth fashion, creating a community for young creatives and trend-setters. Can trend forecasting perfect their Winter 2021 collection?

Free People: A Winter Trend Forecast for 2021

Free People dresses the modern boho girl who’s as free-spirited as her wardrobe. Can trend forecasting give the brand tips for Winter 2021?

New Look’s Winter 2021 Collection: Which trends do we forecast?

New Look is known for its wardrobe staples for men and women of all ages. For their Winter 2021 collection, we forecast which trends to make or break.

River Island: Forecasting Winter 2021 Trends

British brand River Island provides stylish and affordable clothing for young women, and with trend forecasting, they can improve their collection planning for Winter 2021.

Forecasting trends in Europe and China: Esprit’s Winter 2021 Collections

Staple-clothing brand Esprit now wants to expand in Europe and China to younger consumers, all while remaining eco-conscious. Can trend forecasting help for Winter 2021?

2021 Trends: Forecasting Miss Selfridge’s Winter Collection

UK-based retailer Miss Selfridge is strong in affordable garments for young women. We analyzed their current assortment to forecast the top trends for Winter 2021.

Autumn Apparel at Pretty Little Thing: Forecasting trends for 2021

British brand Pretty Little Thing is known for its ability to quickly deliver on top trends. With trend forecasting, they could create a top Autumn collection this 2021.

Models pose for Cortefiel Fall 17 Campaign

Tendam’s Fall 2021 Collections: Trend forecasting for mens and womenswear

Tendam is one of Europe’s leading fashion retailers. Can trend forecasting make the difference for their Fall 2021 mens and womenswear collections?

Model poses in bright colors for Benetton Campaign

Winter 2021 with Benetton: Forecasting men’s and women’s trends

Benetton is an expert in high-quality knitwear and strong colors, but they’d like to focus on sustainability and e-commerce, too. Can trend forecasting help for Winter 2021?

Maintaining momentum: How Rue21 can use trend forecasting this Spring ’21

Rue21 is one of the few retailers to find success amidst this year’s pandemic. With trend forecasting, they can be sure to appeal to US women come Spring 2021.

How to please Gen Z: Bershka’s Fall 2021 collection through trend forecasting

Bershka creates clothing tailored to Gen Zers, who express themselves through their style and social media. With trend forecasting, the brand can nail their Fall 2021 collections.

Model poses in long grey puffer jacket for Zara

How can Zara maintain its leadership in fast fashion thanks to Artificial Intelligence?

Discover how fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

Capturing US market demand: How Aeropostale can benefit from trend forecasting

Aeropostale is known on the US market for its recognizable logo and closet staples. This Summer, trend forecasting can take the retailer even further.

How trend forecasting can help C&A realize a more sustainable future

With trend forecasting, C&A can get a clue into which trends will be most appealing for men and women in Europe for their Fall 2021 collection.

Building their best womenswear collection yet: Kohl’s looks ahead with trend forecasting

American retailer Kohl’s is fluent in casual and activewear, but can trend forecasting keep them on trend for Spring 2021 womenswear?

How can trend forecasting help Macy’s build on their recent success?

Macy’s has successfully adapted to a rapidly changing retail landscape by focusing on their e-commerce strategy. How can they take their business to the next level?

La Redoute: How the French brand can continue its path of innovation through trend forecasting

La Redoute has undergone a wildly successful digital transformation in the past few years, focusing on new values for the future. Can they go even further?

Can trend forecasting revamp Madewell’s collection strategy?

Madewell is a successful American retailer, oriented toward millennials with a passion for denim. But as time moves forward, Madewell must adapt their tried-and-true strategy to remain on top.

Can trend forecasting get Superdry back on top?

UK brand Superdry was once viewed as a desirable sportswear brand. Today, they’ve lost their way: Trend forecasting can get Superdry back on track again.

How Zara can stay one step ahead with trend forecasting

Zara is one of the successful fast fashion retailers today, but to keep up with ever-changing trends and new technologies, they must adapt.

How French brand Cache Cache can thrive in China with trend forecasting

French brand Cache Cache seems to have unlocked the secret to the Chinese fashion market. Can trend forecasting take their success further?

How can trend forecasting help Old Navy reorient their collection strategy?

The American retailer Old Navy has experienced some collection misses over the years. This year, trend forecasting can help.

Trend forecasting on social media: Helping Mango know their customer

Spanish brand Mango has been working to put their customers at the center of their decisions. Trend forecasting can help.

[FR] Réuni, une marque emblème de l’éco-responsabilité

Rencontre avec Réuni, la marque éco-responsable d’Adrien Garcia qui défend une nouvelle manière de créer, produire et acheter des vêtements.

Aquarelle atelier Adapta (crédit _ Gaëlle Delahaye)

[FR] Rencontre avec Adapta, l’upcycling dans le cuir

Adapta est un intermédiaire entre les fournisseurs de cuir du luxe et les créateurs de mode, qui donne une seconde vie aux stocks dormants.

The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD

Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.

A trendy new bag and shoes era has Bottega Veneta flying high

What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20.

How can artificial intelligence solve the Gap brand crisis?

Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.

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