Why are streetwear brands all the hype in China?

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.

For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.

By analysing the year’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform by creating content with a high potential for user engagement.

Discover Heuritech’s review of the key trends from men’s SS21 digital fashion week, a week which pushed the boundaries of the traditional fashion show.

With the Covid paradigm, people around the world have adopted a new safety precaution: the face mask. Can social media clue us in on this growing trend?