Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.Read more
SS21 Off-Calendar Fashion Week Review
Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.
China’s progressive fashion future thanks to innovation and sustainability efforts
The Chinese fashion market seems to have its eye on the future, as evidenced by its innovations in retail, apparel digitalization, and sustainability efforts.
Fashion gets a makeover: How China is revisiting gender and tradition in clothing
Chinese fashion is finding its place on the big stage with its novelties in genderless designs, infusion of traditional clothing elements, and contributions to the streetwear scene.
Athleisure wear: A trend movement in the fashion and sportswear industries
As part of the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving the movement.
Why are streetwear brands all the hype in China?
Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.
An inside look at the top trends from SS21 Fashion Weeks
For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.