Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.
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“There are no constrains on creativity and you can create things that wouldn’t be possible on the physical world and this clearly applies to gender binaries as well” – Jenna McFeely
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“If you want to go viral and talk to the consumers and the people out in the world, then you have to be digital” – Thérèse Hellström
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“What I found very marvelous in data or technology is that it allows to really dedicate yourself to your creativity and your core value”- Julie Pont
Listen to the podcast Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.
Gender fluidity in fashion has always fluctuated with society’s definitions of gender itself. We’re here to take a look back, and provide some Spring 2023 trends, too.
This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.
Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.
At Heuritech, we’re on the front lines of the intersection between fashion and technology. Listen in to how we harmonize the two, both in-house and for our client brands.
During these past Men’s Fashion Weeks, Heuritech’s fashion and data forecasters noticed three overarching themes for the FW22 season. Read on.
Our experts analyzed popular accounts and hashtags on social media in order to decipher the three types of sustainably-minded fashion consumers in 2022.
Trends are defined by their movement through fashion, so understanding the stages of their life cycle is essential to remaining relevant as a brand.
Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.
Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.
According to our trend forecasters, tenniscore may be the new athleisure this Spring 2022 in the US.
Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.
Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.
The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.
Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.
Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.
From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.
We all remember capris. This year, the short-hemmed pants are a must-have in collections amongst womenswear designers in the US.
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