Heuritech was created in 2013 by two PhDs in Machine Learning. We are a French company with international clients and an experienced team that includes experts in AI, programming, data and fashion. Heuritech provides a sell-through optimisation solution to fashion and sportswear businesses by forecasting market demand through consumer data. You can learn more about Heuritech’s story here.
At Heuritech, we forecast market demand through consumer data. We apply our computer vision algorithms specialised in fashion on big data panels representative of each market, to quantify what people wear worldwide & anticipate market shifts. Our main goal is to help fashion and sportswear companies produce only what people want & reduce the amount of unsold products. Leading to increased sell-through, better profitability & greater brand relevance. Here is an overview of our platforms.
We serve medium to large companies in the fashion and sportswear industries. In our AI platform, merchandisers, buyers, data teams and designers can access images, analyses, and forecasts on the market to improve and facilitate decision-making.
Heuritech empowers fashion and sportswear businesses with AI-driven insights to optimize product launches, sell-through, refine marketing strategies and make fashion companies more sustainable. In essence, Heuritech provides a comprehensive solution for navigating market dynamics.You will find more here.
Artificial Intelligence is a field of computer science that focuses on developing intelligent systems capable of performing tasks that typically require human intelligence. The specific domain we focus on is deep learning and we have been perfecting and training our algorithms since 2015. To learn more about AI, you can have a look at our Artificial Intelligence dictionary for beginners on our blog.
Artificial Intelligenceenables us to extract information from images or videos to forecast market demand. We utilise computer vision algorithms to analyse visual data and recognise fashion product attributes. We then use predictive models that forecast market demand, future trends, and behaviour by analysing historical data. If you want dig deeper, here is an article on how we forecast market demand thanks to AI.
Yes! Research has been at the heart of Heuritech since its creation in 2013 as its 2 founders hold a PhD in Machine Learning. We also have a talented tech team that consists of highly skilled professionals, including eight PhDs specialising in Artificial Intelligence. If you to know more about our technology you can read our research projects and papers.
Heuritech has an extensive geographical coverage that includes Europe, France, the United Kingdom, the US, China, South Korea, Japan, Brazil, and the Middle East.
Market Dynamics: an easy-to-use SaaS platform enabling to quantify the adoption of prints, colors, fabrics, shapes & product attributes in each market for next season
Market Dynamics API: an API providing weekly data points on each of those product attributes with up to 5 year historical data and 1 year forecast
For more information on our platform you can visit this page.
Yes, our CSM team (Client Strategy Managers) is there to answer all of your questions or demands. They can provide you with exclusive reports or insights and train your team on our product and on how to leverage our data.
Our platform pricing is based on what you want to access. Prices start at a few thousand euros per month. To discover your pricing plan, you can contact our sales team.
We use various data sources depending on the needs of our clients but our main data points are social media like Instagram (1.4B active users), or Weibo (573 million users) that we crawl with our own tools on a daily basis (1 million posts analyzed per day). To have a 360° view of consumers, we’re also including in our product other data sources such as TikTok.
Our insights include forecasted growth, forecasted market demand, magnitude, optimal launch time, and different levels of granularity. All of this data is cross-referenced with geography, seasonality, consumer segmentation, and gender. You can have more information on our platform’s data & insights on this page
Yes, as a company Heuritech is committed to being GDPR / CCPA compliant and respecting the privacy and data protection rights of our clients and users. We only work with anonymised data from public profiles that have openly accepted their data being published on social media and we do not sell any personal data. For more details read our privacy policy.
