QUANTIFY TREND PREDICTIONS
TO PRODUCE SMARTER

Leading brands use Heuritech’s Artificial Intelligence-powered platform to predict
what product trends are coming and how they will behave using real-life pictures
on Instagram and Weibo.

QUANTIFY TREND PREDICTIONS
TO PRODUCE SMARTER

Leading brands use Heuritech’s Artificial Intelligence-powered platform to predict

what product trends are coming and how they will behave using real-life pictures

on Instagram and Weibo.

REQUEST DEMOLEARN MORELogo - Louis VuittonLogo - DiorLogo - WWDLogo - Business of FashionLogo - CelioLogo - JennyferLogo - VF CorporationLogo - Fashion3Logo - AdidasWoman - green suit
logos fashion brand

WHY HEURITECH

➔ The secret to predicting next year’s trends

The Heuritech market intelligence platform turns millions of social media images into better decisions and more successful designs, all in real time. By capturing early signals from influencers and consumers and applying our proprietary methodology Heuritech offers predictive analytics for trends and products.

Trend analysis graph

UTILIZE MARKET DATA TO IMPACT

YOUR MOST IMPORTANT PRODUCT DECISIONS

Optimize product assortment

Detect trends and optimize assortment to transform your products
into long-lasting successes

Forecast product quantities

Leverage real-time and future market signals to forecast quantities more accurately

Beauty products - dashboard

Master product positioning

Monitor the positioning of your products, your competitors and trends
in terms of adoption, lifecycle and clients

Steer product marketing strategy

Highlight best-selling products in your communication and
visual merchandising strategies

WHAT HEURITECH CAN DO FOR YOU

Product Intelligence

For luxury and sports brands that have iconic products and want to build new, long-lasting successes

The revolutionary market intelligence platform offers data on your products, your consumers, your competitors

Trends Forecasting

For leading fashion, beauty brands and retailers that have
trend driven assortment and want to maximize sell-through

The first platform to empower both business and creative teams with key insights to anticipate and quantify the relevant trends for their next collections

INCREASE YOUR SELL-THROUGH

By optimizing assortment to include best-selling trends and reviewing stock forecasts, Heuritech impacts brand sales, stock and sell-through

+9%
sales

-13%
stock

Calculate your

+5pts
sell-through

Calculate your

MAKE SOCIAL MEDIA WORK FOR YOU

The volume of data generated by social media can be overwhelming. We can help you make sense of it by capturing weak signals in the market.
We quickly and easily turn millions of pictures (posts, storics) and videos on Instagram and Weibo into clear insights that are critical to your business

Logo - Instagram

+3
million pictures analyzed each day

Logo - Weibo
Logo - Instagram

+3
million pictures analyzed each day

Logo - Weibo

HEAR FROM THE BEST – OUR CLIENTS

Ian Rogers - LVMH

“Not only can we see our products in these images, but we can identify trends, with
people posting, and understand more about how our products are appearing in the
wild and how people are using them to build their own identities”

– Ian Rogers, Chief Digital Officer of LVMH

Discover our

Damien Bertrand - Dior

“We had some intuitions that we wanted to test and Heuritech helped us to validate those intuitions”

– Damien Bertrand, General Manager at Christian Dior Couture

Discover our

RESSOURCES

Zara Campaign Collection Spring Summer19

How can Zara maintain its leadership in fast fashion thanks to artificial intelligence?

,
Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.
Spring/Summer 2019 campaign - Coach - market segmentation

How can fashion brands improve their market segmentation with Instagram?

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.
China Streetwear Inxx Summer 2019 campaign

Why are streetwear brands all the hype in China?

,
Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.

How can artificial intelligence solve the Gap brand crisis?

,
Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.
Skecher’s D’lites sneakers

All that she wants: sneakers are for women, too

,
Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Outdoor Voices

Athleisure wear: a tidal wave in the fashion and sportswear industries

,
Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.
Adidas Originals - Danielle Cathari

Sportswear: the non-binary manifesto of Gen Z

,
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

Why brands are missing 78% of their products on Instagram

Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.

What are the best bag and shoe brand matches?

With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.

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110 av. de la République, 75011 Paris

Heuritech is a cutting-edge artificial intelligence fashion company that provides brands with the vision they need to stay ahead of today’s dynamic market and trends.