Quantify & predict what people wear with the power of AI
Heuritech was created in 2013 by two PhDs in Machine Learning. Heuritech possesses an AI-based visual recognition technology and a forecasting model allowing apparel brands to quantify and predict what people wear, based on the largest dataset on fashion. Leading to a balanced collection assortment adapted to regional market specificities and reduced overstock.
- Our technology analyzes millions of social images monthly to give you unbiased data about your market
- We use AI to detect 2000 fashion attributes, from macro prints, colors and fabrics to granular shapes & attributes and even your own product lines
- Our consumer panels represent different segments, from celebrity influencers to mainstream consumers
Fashion Trend Forecasting
- Heuritech is a powerful SaaS solution (offered as a platform or API) that quantifies and predicts consumer demand by analyzing millions of social media images.
- Fueled by AI and fashion expertise, it provides brands with visual data, past trend trajectories, and predictive insights on prints, colors, fabrics, iconic models and silhouettes for upcoming seasons.
- Designed for creative and analytical teams, Heuritech empowers brands to create products that resonate, refine assortments, and sharpen their competitive positioning.
Why AI fashion trend forecasting?
Increase your sell-through by optimizing your collection
Reduce overstock, avoid missed revenue and increase sales by:
- Integrating future best-selling trends in your collections and avoiding slow-sellers
- Improving the accuracy of demand forecasting on key trends and product categories
- Adjusting and balancing your collection plan in regards to future market demand across all your markets
Reduce uncertainty: anticipate and quantify key trends of tomorrow
Don't miss any future big fashion trends and avoid declining ones, back all your design decisions with data and ensure the relevance of timing to your brand DNA by:
- Optimizing your product offer by including the right trends and avoiding the declining ones for the collection of interest
- Saving time spent researching and benchmarking trends in the market
- Fostering a data-driven mindset in the product decision-making
Ensure the digital transformation of the company driven by data & AI
Foster rationality in every product decision-making and accelerate the digital transformation of the company by:
- Enhancing cross-team collaboration and saving time in the collection development process
- Improving cross-divisional communication
- Using our fashion insights as a bridge of communication between creatives and analytical profiles
Fashion trend forecasting with Heuritech
Fashion trend forecasting is the act of predicting fashion trends including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons.
Once drawn from Fashion Weeks, past sales analysis or trade shows, trend forecasting with Heuritech technology now allows brands to have an accurate vision of their present and future markets and customers.
Fashion & technology blog
Première Vision 2026: Spring-Summer 27
The Première Vision × Heuritech partnership highlights how data and creativity now work hand in hand, combining AI-powered trend forecasting with savoir-faire ecosystems to help brands better anticipate trend adoption, optimize decision-making, and embed responsibility as a non-negotiable baseline.
Fashion aesthetics 2026: the top trends shaping the industry
The fashion industry is evolving beyond seasonal trends to focus on diverse aesthetics driven by Gen Z’s cultural engagement. Key 2026 fashion aesthetics include Neo Chinese Style, Modern Showgirl, Edwardian Tailored, Retro Ski, and Street Bride. Understanding these aesthetics and consumer adoption is crucial for brands.
On rebellion becoming the blueprint: The paradox of skate fashion
Skater fashion, rooted in utilitarian needs, remains defiantly authentic despite its mainstream influence. It thrives on comfort and functionality, rejecting fashion trends and demographics. Luxury brands attempt to mimic its style, yet cannot replicate its authenticity. Skater fashion embodies a raw indifference to trends, focusing on genuine utility and cultural integrity.