QUANTIFY TREND PREDICTIONS
TO PRODUCE SMARTER
what product trends are coming and how they will behave using real-life pictures
on Instagram and Weibo.
The secret to predicting next year’s trends
The Heuritech market intelligence platform turns millions of social media images into better decisions and more successful designs, all in real time. By capturing early signals from influencers and consumers and applying our proprietary methodology Heuritech offers predictive analytics for trends and products.
Optimize product assortment
Detect trends and optimize assortment to transform your products
into long-lasting successes
Forecast product quantities
Leverage real-time and future market signals to forecast quantities more accurately
Master product positioning
Monitor the positioning of your products, your competitors and trends
in terms of adoption, lifecycle and clients
Steer product marketing strategy
Highlight best-selling products in your communication and
visual merchandising strategies
By optimizing assortment to include best-selling trends and reviewing stock forecasts, Heuritech impacts brand sales, stock and sell-through
+9%
sales
-13%
stock
Calculate your
+5pts
sell-through
Calculate your
The volume of data generated by social media can be overwhelming. We can help you make sense of it by capturing weak signals in the market.
We quickly and easily turn millions of pictures (posts, storics) and videos on Instagram and Weibo into clear insights that are critical to your business
+3
million pictures analyzed each day
“We had some intuitions that we wanted to test and Heuritech helped us to validate those intuitions”
– Damien Bertrand, General Manager at Christian Dior Couture
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“Not only can we see our products in these images, but we can identify trends, with people posting, and understand more about how our products are appearing in the wild and how people are using them to build their own identities”
– Ian Rogers, Chief Digital Officer of LVMH
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