About us

Being at the intersection of AI and fashion, Heuritech offers a unique and thorough point of view of what consumers will be looking for next. Our AI platform offers a comprehensive guide beyond superficial analysis, backing up every intuition with solid data insights.

Working together with clients

Work in fashion technology

BUILT FOR fashion BRANDS,
POWERED BY STATE-OF-THE-ART
ARTIFICIAL INTELLIGENCE

Pronunciation: hjʊ(ə)ˈrɪtek
Definition: the art of making discoveries by finding the most optimal solution in the unknown
Origin: our name, Heuritech, is a combination of the words Heuristic and Technology.
Heuristic comes from “Eurisko”, the greek word for “find”, which led to the famous expression “Eureka”.

Heuritech is a cutting-edge fashion technology company that offers brands predictive analytics on trends and products.

Using advanced artificial intelligence (AI) to translate real-world images shared on social media into meaningful insights, Heuritech empowers fashion brands to forecast demand and trends more accurately, produce more sustainably, and achieve unprecedented competitive advantage.

The company was founded by PhDs in 2013 with one goal in mind: to bridge the gap between artificial intelligence and business, two worlds often set apart. Several years later, Heuritech continues to apply the latest scientific research in the fashion industry.

Our storyOur story
Our teamOur team
Our technologyOur technology
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Company founded by 2 PhDs in Machine Learning at Sorbonne University and subsequent development of the technology

2013-photos

First clients signed throughout various industries

Heuritech’s first Deep Learning Meetup in Paris

2014-photod

Team of 10 employees, including 8 PhDs in Machine Learning

2015-photos

€1,1 million fundraising round

Shift towards the fashion industry with proprietary computer vision to detect fashion attribute

Creation of our first platform: Product Insights

2016-photos

Winner of the LVMH Innovation Award as a solution dedicated to luxury

2017-photos

Solution scaled to sports and mass-market industries
First fashion weeks report

2018-photos

Creation of our second platform, Market Insight, with a trend forecasting algorithm

€4 million fundraising round

Team of 45 employees

2019-photos

Creation of New Data for Fashion, a community providing fashion brands with free information during Covid

Launch of the second version of our Market Insights platform

2020-photos

Launch of Heuritech Executive Community, to gather C Levels from our industry around sustainability and innovation

2021-photos

Additionally to our country-level panels, we now quantify the adoption of your products vs competition in sports races and specific locations / cities

sports races consumer insights

In 2023, we expanded our global reach to 14 geozones, including the Middle East and Southeast Asia.

Age insights are now live on Market Insights to provide our clients deeper understanding of their target audience.

Another big update was our new shoe architecture to decipher the sportswear market.

All Retro Football Sneakers Trend Detail & Forecasted Growth

We are thrilled to announce that Laurence Backe has joined the Heuritech team as our new CEO, as from May 2024!

Laurence's wealth of experience in SaaS companies, particularly as President at Augure and Managing Director at Launchmetrics, makes her the ideal leader to guide Heuritech into its next chapter of growth and innovation.

Partnering with Laurence in a tandem role, Tony Pinville, our co-founder and former CEO, will continue to contribute his visionary AI skills as both chairman and advisor. Together, they're set to steer Heuritech to even greater heights!

Laurence Backe Tony Pinville management Heuritech

Artificial
intelligence
research is in
our dna

Research is at the heart of Heuritech, as its 2 founders hold a PhD in Machine Learning. We remain at the forefront of Deep Learning and Computer Vision by publishing papers at top conferences (CVPR, ICCV, …), and organizing conferences in Paris.

artificial intelligence research

Research is at the heart of Heuritech, as its 2 founders hold a PhD in Machine Learning. We remain at the forefront of Deep Learning and Computer Vision by publishing papers at top conferences (CVPR, ICCV, …), and organizing conferences in Paris.

Hear from the best - our clients

“What Heuritech is so good at is scanning a huge swath of information on social media, and then consolidating it into digestible chunks.”

sean mcdowell
vp design & development at sperry

“We had some intuitions that we wanted to test and Heuritech helped us to validate those intuitions.”

DAMIEN BERTRAND,
FORMER GENERAL MANAGER AT DIOR

“Not only can we see our products in theses images, but we can indentify trends, with people posting, and understand more about how our products are appearing in the wild and how people are using them to build their own identities.”

ian rogers,
FORMER chief digital officer of lvmh

ian

“What we like about the ability to use social media is that it’s pure consumer intention. We are able to find what people say they actually want so we can start to design into statistical intention.”

Barry MCGEOUGH,
Former Global vp of innovation at Wolverine worldwide

“The collaboration with Heuritech brought a vision of the product not only in the fashion system but also with the real customer.”

bastien daguzan,
Former ceo at paco rabanne

Built for fashion brands, powered by state-of-the-art artificial intelligence

Heuritech is a cutting-edge fashion technology company that offers brands predictive analytics on trends and products.

Using advanced artificial intelligence (AI) to translate real-world images shared on social media into meaningful insights, Heuritech empowers fashion brands to forecast demand and trends more accurately, produce more sustainably, and achieve unprecedented competitive advantage.

The company was founded by PhDs in 2013 with one goal in mind: to bridge the gap between artificial intelligence and business, two worlds often set apart. Several years later, Heuritech continues to apply the latest scientific research in the fashion industry.

An award winning company
with strong industry recognition

vogue-min

“Heuritech has turned social media into an artificial intelligence tool that predicts the development of trends”

bof_logo-min

“The world’s first artificial intelligence (AI) service that can predict fashion trends”

wwd logo

“Heuritech is a technology company that uses artificial intelligence to browse images on social media to discern fashion trends”

WHAT IS ARTIFICIAL INTELLIGENCE ?

main-min

WHAT IS ARTIFICIAL INTELLIGENCE ?

We define Artificial Intelligence as intelligent programs that achieve tasks typically tackled by humans. The specific domain we focus on is deep learning, a breakthrough that has been revolutionizing artificial intelligence since 2010. We apply deep learning techniques to image recognition, allowing this technology to autonomously learn to recognize concepts that make sense for us humans, such as fashion details like colors, shapes, or materials.

PhDs in Artificial Intelligence

scientific papers published at international conferences

%

precision of our forecasting model

years of historical data

PhDs in Artificial Intelligence

scientific papers published at international conferences

%

precision of our forecasting model

years of historical data

a state-of-the-art artificial intelligence for images

Our industry-leading visual recognition technology accurately analyzes 3 million images everyday

We work toward viable engineering solutions where we aim to use our latest developments to build a Computer Vision pipeline that can analyze all clothing very precisely, at scale, from millions of images each day. Since typical Deep Learning open sources libraries do not work for unconstrained images, handling the unexpected is the main topic of our research.

AI technology
1
Ribbed knit Burned orange wide legged Snake boots

our artificial intelligence forecasting methodology

how1

Step 1

Define representative panels

From hand-picked fashion-forward influencers to AI-built mainstream segments for each geography.

computer vision techno

Step 2

Apply our computer vision technology

To millions of social media images stemming from these panels to give you an unbiased quantifiable overview of the market behavior. More than 3000 fashion details can be spotted like shapes or fabrics.

trend forecast

Step 3

Use our machine learning forecasting algorithms

To predict what is coming next up to one year in advance with 90% accuracy. Our forecasting toolkit includes a master algorithm that uses optimal ensembling based on a combination of 7 forecasting algorithms.

fashion-market-insight

Step 4

Insert Heuritech’s data into our market intelligence platform

We produce actionable insights for our clients within our personalized platform. Creative and analytical profiles can access images, analysis, and market forecasts to stay in tune with the market and optimize decision making

Our R&DOur R&D
Our manifestoOur manifesto
Our research papersOur research papers
MeetupMeetup
The lab blogThe lab blog

built for fashion brands, powered by state-of-the-art artificial intelligence

Our R&D team is an interesting combination of research and engineering. The research aspect consists of staying at the forefront of Deep Learning and Computer Vision by publishing papers at top conferences. Additionally, we work toward viable engineering solutions where we aim to use our latest developments to build a Computer Vision pipeline that can analyze all clothing very precisely, at scale, from millions of images each day
dots our ai technology

from the artificial intelligence lab to business

At Heuritech, we believe that climate change and environmental issues should be a priority for all companies. While our main focus is helping fashion brands to produce more mindfully and reduce their overstock, we all want to have a more direct impact, through The Lab.

our research papers on image analysis, deep learning & time series forecasting

Statistics and Computing 2023 Identifiability of discrete input–output hidden Markov models withexternal signals
Transactions on Machine Learning Research 2023 HERMES: Hybrid Error-corrector Model with inclusion of External Signals for nonstationary fashion time series
CVPR 2022 DyTox Transformers for Continual Learning with DYnamic TOken eXpansion
ArXiv 2021 Tackling Catastrophic Forgetting and Background Shift in Continual Semantic Segmentation
CVPR 2021 PLOP Learning without Forgetting for Continual Semantic Segmentation
CVPR-Workshop 2021 Insights from the Future for Continual Learning
CVPR-Workshop 2021 Continuum: Simple Management of Complex Continual Learning Scenarios
ECCV 2020 PODNet: Small-Tasks Incremental Learning
CVPR 2019 MUREL: Multimodal Relational Reasoning for Visual Question Answering
AAA 2019 BLOCK: Bilinear Superdiagonal Fusion for Visual Question Answering and Visual Relationship Detection
AAA 2019 BLOCK: Bilinear Superdiagonal Fusion for Visual Question Answering and Visual Relationship Detection
ArXiv 2018 OMNIA Faster R-CNN: Detection in the wild through dataset merging and soft distillation
ICCV 2017 MUTAN: Multimodal Tucker Fusion for Visual Question Answering
ICCV Fashion Workshop 2017 Leveraging Weakly Annotated Data for Fashion Image Retrieval and Label Prediction

deep learning meetups

Heuritech is the founder and organizer of Deep-Learning Paris Meetup, a community of 5000 researchers gathering once a month.

the lab blog: artificial intelligence

the-lab-blog-min
privacy

our commitment
to privacy

Heuritech only analyzes public social media content. Our added value is in statistical aggregated data, therefore we never sell personal data.

from the artificial intelligence lab to business

Heuritech was founded in 2013 by Tony Pinville and Charles Ollion, after completing their PhDs in deep learning at the Pierre and Marie Curie University in Paris. The founders were dedicated to research and developed a state-of-the-art visual recognition technology to capture the power of fashion images shared each day online.

The team has a good balance of fashion and tech professionals. It's comprised of PhDs in machine learning, data scientists, and fashion experts.

After meeting with Louis Vuitton in 2015, the team decided to build an all-in-one solution, designed for the collection development process, which delivers the most significant business impact for fashion brand’s merchandising, product, and marketing departments.

Heuritech empowers fashion brands to fuel creativity, produce more sustainably, and improve profitability with cutting-edge artificial intelligence and comprehensive data.

from the artificial intelligence lab to business

heuritech team

years of Research & Development

people

PhDs in machine learning

fashion experts

years of Research & Development

people

PhDs in machine learning

fashion experts

Our executives and managers

Laurence Backe portrait

Laurence Backe
CEO

> Former President and Director of Augure
> Former Managing Director of Augure by Launchmetrics
> 14 years in business development

Tony Pinville

Tony Pinville
Co-Founder & Chairman

> 15 years of experience as Head of R&D
> PhD in AI and Machine Learning

Lorraine Sailly

Lorraine Sailly
Chief Product & Data Officer

> 7-year experience in Data Consulting and AI Product Management
> ESSEC Business School

Thomas Robert

Thomas Robert
VP Engineering

> 8-year experience in Deep Learning
> PhD from Sorbonne Université in Deep Learning 

Julie Pont

Julie Pont
Fashion & Creative Director

> 11-year experience in Fashion Industry
> Fashion & Anthropology researches - IFM

Paul Tonnelli

Paul Tonelli
Head of Infrastructure

> 9-year experience as a system architect
> PhD from Sorbonne Université, A&M Engineer

Jean Bellot Data Science expert

Jean Bellot
Data Lead

> 8 years experience in Data science
> PhD in AI and Machine Learning from Sorbonne University

Sylvain Koos

Sylvain Koos
Engineering Lead

> 10-year experience in CS & software engineering
> PhD from Sorbonne Université, INSA Engineer

Paul Heuritech

Paul Morel
Head of Data Science

> 4-year experience in deep learning
> Polytech Sorbonne & IAE Sorbonne

Our partners & investors

Serena AI
elaia
Pantone logo
Coresight research
microsoft AI
paris good fashion logo
Google cloud
SAP
NY fashion tech lab
federation haute couture mode logo
heuritech_logo

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