How can a fashion designer build
a relevant offer on a popular trend?

Jan. 1, 2019

How a brand built a sharp collection on the leopard print trend

The context: integrating a hit trend in the next collection

The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection, and if so, how to make sure that the print was represented in the collection while standing out from competition. The company also wanted to avoid all the styles that would have already saturated the market when the collection would hit the stores, in order to prevent “déjà vu” effect.

The challenge: identifying which trends and products are rising for the collection assortment

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leopard print fashion week

The methodology: advanced trend forecasting

Analyze 3 million
images on social media

100 patterns
and colors detected

Classify results
into trend patterns

Forecast trends
and products

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How did we help our client build the relevant offer on a budding trend?

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Before launching its collection, a brand worked with Heuritech to valide trendy products for its assortment and audience.

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To design its new dress collection, a brand worked with Heuritech to identify the next big trends and increased sales by 9%.

How to build the relevant offer on a popular trend?

, , ,
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.
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