leopard coat

How can a fashion designer build
a relevant offer on a popular trend?

Jan. 1, 2019

How a brand built a sharp collection on the leopard print trend

The context: integrating a hit trend in the next collection

The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection, and if so, how to make sure that the print was represented in the collection while standing out from competition. The company also wanted to avoid all the styles that would have already saturated the market when the collection would hit the stores, in order to prevent “déjà vu” effect.

The challenge: identifying which trends and products are rising for the collection assortment

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leopard print fashion week

The methodology: advanced trend forecasting

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

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How to build the relevant offer on a popular trend?

, , ,
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.