How a brand built a sharp collection on the leopard print trend
The context: integrating a hit trend in the next collection
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection, and if so, how to make sure that the print was represented in the collection while standing out from competition. The company also wanted to avoid all the styles that would have already saturated the market when the collection would hit the stores, in order to prevent “déjà vu” effect.
The challenge: identifying which trends and products are rising for the collection assortment