leopard print fashion week

How a fashion designer can build
a relevant offer on a popular trend?

Jan. 1, 2019

How a brand built a sharp collection on the leopard print trend?

The context: integrating a hit trend in the next collection

The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection, and if so, how to make sure that the print was represented in the collection while standing out from competition. The company also wanted to avoid all the styles that would have already saturated the market when the collection would hit the stores, in order to prevent “déjà vu” effect.

The challenge: finding the right balance

Identifying which trends and products are rising for the collection assortment.

Identifying which trends and products are rising for the collection assortment

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leopard print fashion week

The methodology: advanced trends forecasting

Analyze 3 millions
of images on social media

100 patterns
and colors detected

Classify results
into trends patterns

Forcast trends
and products

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