How image recognition helped to design a hit shoe
The context: finding the next collection flagship product
Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain styles that were losing desirability.
The challenge: designing a hit product aligned with brand’s DNA and customer expectations