When Heuritech helped a client launch a product and achieve 100% sell-through in 10 days.
Our client wanted to launch a new colorway on an existing shape in 90 days and make it a successful capsule launch for Christmas.
The big questions was: What were the most growing styles for boots and sneakers in the US in Winter 2020?
The challenge: Determine the right colorway for a successful capsule launch while catering to consumers' demands and respecting the brand's identity.
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