How to achieve +9% in sales in the skirts category?

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When advanced trend analysis helps to grow sales by identifying trendy products for the relevant target

The context:

The leopard print’s comeback as a top trend last year paved the way for the overall animal print trend, among which the zebra print has become increasingly visible. Our US client was wondering if it should capitalize on it for its next Spring-Summer collection.

Moreover, our client targets a trendy clientele, with bold and distinctive style. The main question was also about its appeal for its customer target: will fashion-forward consumers still be attracted to zebra prints in the next 6 months or will the trend already be too mainstream ?

Our client’s positioning:

  • Target: trendy US women, 20 to 35 years-old
  • Price range: between 80€ and 200€
  • Time-to-market: 6 months

 The challenge: Increase sell-through on trendy products by identifying which product trends are relevant for its collection

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HEURITECH METHODOLOGY: MARKET DEMAND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

STATE-OF-THE-ART
FORECASTING TECHNOLOGY

Our machine learning algorithm allows us to predict how styles and products will behave up to one year in advance with 90% accuracy.

HEURITECH PROPRIETARY METHODOLOGY

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