red sneakers

How to launch a hit
sneaker with the help of our trends analysis?

Juil. 27, 2019

How image recognition helped to design a hit shoe

The context: finding the next collection flagship product

Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain styles that were losing desirability.

The challenge: ​meeting customer expectations

Designing a hit product aligned with the brand’s DNA and customer expectations.

Designing a hit product aligned with brand’s DNA and customer expectations

DOWNLOAD THE CASE STUDY

Sneakers Heuritech

The methodology: advanced trends forecasting

Analyze 3 millions
of images on social media

Detect 350 sneakers
details and products

Classify 6 trends
patterns

Forcast sneakers’trends

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