How to launch a hit sneaker with the help of our trends analysis?

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How image recognition helped to design a hit shoe

The context: finding the next collection flagship product

Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain styles that were losing desirability.

 The challenge: designing a hit product aligned with brand’s DNA and customer expectations

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Sneakers Heuritech

THE METHODOLOGY: ADVANCED TREND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

Trend forecasting Heuritech

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