How to achieve +9% in the
skirts category with Heuritech?

Nov. 5, 2018

When advanced trends analysis helps to grow skirts sales

The context: anticipating key trends to better match customer demand

Before working with Heuritech, one of our client’s main challenges was anticipating new trends in order to:

  • Seize all opportunities and increase sales
  • Improve demand forecasting and decrease overstock.

Focusing specifically on one category, skirts, the goal was to pull the right levers and increase sell-through in the category beyond 60%.

The challenge: optimizing collections to grow sales

Increase sell-through in the skirts category


The methodology: advanced trends forecasting

Analyze 3 millions
of images on social media

Apply your image
recognition technology

Classify results
into trends patterns

Forcast trends
and products


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