How to achieve +9% in the
skirts category with Heuritech?

Nov. 5, 2019

When advanced trend analysis helps to grow skirts sales

The context: anticipating key trends to better match customer demand

Before working with Heuritech, one of our client’s main challenges was anticipating new trends in order to:

  • Seize all opportunities and increase sales
  • Improve demand forecasting and decrease overstock.

Focusing specifically on one category, skirts, the goal was to pull the right levers and increase sell-through in the category beyond 60%.

The challenge: increase sell-through in the skirts category

DOWNLOAD THE CASE STUDY

The methodology: advanced trend forecasting

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

READ MORE

How did we help our client build the relevant offer on a budding trend?

, ,
Before launching its collection, a brand worked with Heuritech to valide trendy products for its assortment and audience.

How to achieve +9% in sales in the skirts category?

, ,
To design its new dress collection, a brand worked with Heuritech to identify the next big trends and increased sales by 9%.

How to build the relevant offer on a popular trend?

, , ,
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.