How to achieve +9% in the
skirts category with Heuritech?

Nov. 5, 2019

When advanced trend analysis helps to grow skirts sales

The context: anticipating key trends to better match customer demand

Before working with Heuritech, one of our client’s main challenges was anticipating new trends in order to:

  • Seize all opportunities and increase sales
  • Improve demand forecasting and decrease overstock.

Focusing specifically on one category, skirts, the goal was to pull the right levers and increase sell-through in the category beyond 60%.

The challenge: increase sell-through in the skirts category

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The methodology: advanced trend forecasting

Analyze 3 million
images on social media

Apply our image
recognition technology

Classify results
into trend patterns

Forecast trends
and products

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How did we help our client build the relevant offer on a budding trend?

, ,
Before launching its collection, a brand worked with Heuritech to valide trendy products for its assortment and audience.

How to achieve +9% in sales in the skirts category?

, ,
To design its new dress collection, a brand worked with Heuritech to identify the next big trends and increased sales by 9%.

How to build the relevant offer on a popular trend?

, , ,
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.
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