The New China Chic for
Gen Z Consumers

As digital natives, Chinese Gen Zers are more open-minded, diverse, and inclusive. Their untarnishable cultural confidence drives them to carry the spread of Chinese traditional culture and take up the important task of cultural revival. Numerous designers and brands try to explore a multicultural fusion and break the world’s stereotypes of Chinese aesthetics with a contemporary perspective. Join us in our upcoming webinar as we explore Gen-Z China and how Gen Zers showcase their own culture.