printed denim trend troughout 2021

Printed Denim: A Stand-Out Trend Throughout 2021

Key takeaways

  • Printed denim has been an emerging trend since Spring/Summer 2021 Fashion Weeks, and as we move into Spring 2022, the trend will continue to grow.
  • Our fashion experts note the appeal of printed denim among both men in women in Europe, the US, and China in 2021.
  • With trend forecasting, fashion brands can get a longterm view of the market to pick up on emerging trends and their future evolution.

Printed denim is one of the latest fabric trends in fashion that our fashion experts initially picked up on back in September during Spring/Summer 2021 Fashion Month, and the trend has been gaining in popularity ever since.

This trend’s unisex appeal has become universal, as our fashion experts notice printed denim cropping up in China, Europe, and North America alike, fit for any and all seasons.

And although printed denim looks are not a new phenomenon in fashion, a growing list of designers are reimagining the trend by applying unique and unexpected prints to the fabric to breathe new life into the classic jean. Let’s have a look at printed denim, and why consumers are adding it to their 2021 wardrobe.

model poses in bleached denim for priscavera

The 2021 Trend Forecast for Printed Denim

Printed denim is appearing in endless variations, with brands applying all types of graphics to the material ranging from psychedelic prints, to Baroque paintings, to feather motifs. Priscavera, Ebony Tylah, and Eckhaus Latta are amongst the brands who are creating the most interesting styles of printed denim, using the fabric for classic jeans as well as jackets, vests, coats, and even skirts or dresses.

Another popular print this year is tie-dye. Among US women, we forecast the print to rise in visibility by +6% in Summer 2021 compared to last Summer. For Chinese women, by +5%, and for European women, by +9%. The numbers are similar among male consumers in Europe and the US. It comes as no surprise, then, that tie-dye denim is experiencing a rise in popularity this year. Isabel Marant features pastel tones, Alberta Ferretti has gone more neon, and The Attico and Dior have gone for a 90s acid-wash aesthetic. 

(Printed) Denim-on-Denim

Paloma Wool tie dye denim

Moreover, wearing the fabric as a full denim-on-denim look is a common styling choice we have observed, being equally popular for mens and womenswear. Études and Iceberg are just two brands who are offering full denim looks this year, complete with printed logos and patterns. But it’s not only the high street brands featuring printed denim in their 2021 collections: Reformation and Pilcro, for instance, have included jeans in vernal prints and colors this year. 

Prints and patterns are trending in 2021

heuritech trend forecasting platform for prints and patterns pants in spring 2022 in us women
Heuritech trend forecasting platform

Indeed, prints and patterns will be a reliable trend for designers to lean on for this year’s mens and womenswear collections. Our trend forecasts signal a flat, or steady, growth rate in the European and US markets in particular through Summer, Fall, and Winter 2021, and even into Spring 2022. With this in mind, designers can count on printed denim remaining desirable across all seasons and genders all the way into next year.

photo profil de l'auteur, Mélanie Mollard

About the writer: Mélanie Mollard, Fashion Content Writer

Mélanie writes about the fashion industry and its many features through the lens of AI and applied data.

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