Exciting News: Welcoming Laurence Backe as Heuritech's New CEO!

top management change

We are thrilled to announce that Laurence Backe will be joining the Heuritech team as the new CEO, as from May 2024, marking a new chapter for the company.

Tony Pinville, co-founder and former CEO, will be partnering with Laurence in a tandem role, serving as both an advisor and chairman. This dynamic duo aims to leverage their combined expertise and perspectives to drive Heuritech's continued success.

Tony's enduring commitment and visionary AI skills have been instrumental in Heuritech's journey thus far, and his continued involvement will ensure a seamless transition and ongoing strategic guidance. “Heuritech is 10 years old and entering a new era. With her experience and background, the appointment of Laurence as CEO of Heuritech seemed obvious to support the upcoming challenges” according to Tony Pinville.

Laurence's appointment underscores Heuritech's commitment to driving business and delivering exceptional value to its clients and partners. With her proven track record in SaaS companies, particularly as President at Augure and Managing Director at Launchmetrics, Laurence is poised to lead Heuritech through its next phase of growth and expansion, supported by Tony's wealth of experience and insights.

Laurence will lead day-to-day operations, working closely with our talented team to ensure continuity and growth. Her strategic vision and management capabilities make her the perfect fit to lead Heuritech into its next chapter.

"I am honored and excited to join the talented team at Heuritech as CEO" said Laurence. "I look forward to working closely with Tony and our dedicated team to drive continued success and deliver innovative solutions to our clients."

As Heuritech embarks on this new chapter with a collaborative leadership approach, the company remains steadfast in its commitment to delivering cutting-edge solutions and unparalleled service to its clients.

"We are thrilled to welcome Laurence to the Heuritech family" said Lorraine Sailly, Chief Product & Data Officer. "Her business management skills and forward-thinking mindset, combined with Tony's experience, make them the ideal tandem to lead Heuritech into the future. We are confident that under their joint leadership, Heuritech will continue to thrive and achieve new heights of success."

After 7 years at Heuritech, positioning the company as a leader in predictive analytics within the fashion industry, Charlotte Fanneau has departed to explore philosophy & social justice projects. As the former COO, Charlotte is proud of the achievements and is excited to welcome Laurence, whose extensive experience in larger companies during their developmental phases aligns well with Heuritech's future direction.

Laurence Backe Tony Pinville management Heuritech

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