Phygital Fashion Week: Thérèse Hellström

Episode #2

"If you want to go viral and talk to the consumers and the people out in the world, then you have to be digital" - Thérèse Hellström Fashion Writer & Contributor ELLE, Fashion Director CUSTOMMADE

The pandemic pushed brands to look for digital solutions to connect with their consumers during Fashion Week.

But after the wrap of Fashion Week month, we wondered has this digital approach remained or it just was a short term solution?

For our second episode, we welcomed Thérèse Hellström, Fashion Writer & Contributor for ELLE and Fashion Director at CUSTOMMADE, to discuss the new role of Social Media and the new digital experiences during Fashion Week.

Contact Thérèse Hellström: @tesshell

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