Men's Spring/Summer '24 Fashion Weeks Report

This report on SS '24 Men's Fashion Weeks is a product of Heuritech's fashion and data experts, showcasing the seamless integration of fashion and technology. The report offers a comprehensive analysis that combines both quantitative and qualitative aspects, delving into the definition of masculinity in the current year and providing valuable insights for businesses looking to incorporate it into their strategies

Publication Date: July 2023

Research Inputs: extensive analysis of 96 shows

Executive Summary SS 24 Men Fashion week report

Executive Summary

This report on SS '24 Men's Fashion Weeks presents an extensive analysis of the latest trends in colors, prints, fabrics, shapes, and accessories that were prominent in the Men's Fashion Weeks. Our findings are based on a thorough examination of 96 shows and 3919 images, utilizing both quantitative (supported by predictive data) and qualitative approaches.

Table of Contents

1. City Spotlight

What is the distribution of the key trends showcased in fashion weeks across the various fashion capitals? The SS '24 Men's Fashion Weeks report seeks to answer this question and identify the macro trends that stand out in cities such as Milan and Paris.

City Spotlight SS 24 Men Fashion week report
Trend Analysis SS 24 Men Fashion week report

2. The SS '23 to Streetstyle pipeline

How are trends from last season are being worn on the street now?

2. The SS '23 to Streetstyle pipeline

How are trends from last season are being worn on the street now?

Trend Analysis SS 24 Men Fashion week report

3. Thematic Trend Analysis

  • Upscale Collegiate
  • Enhanced Sensibility
  • Ravecore
  • Planet B
Thematic Trend Analysis SS 24 Men Fashion week report
Star Trends SS 24 Men Fashion week report

4. Star Trends

The SS '24 Men's Fashion Weeks report acknowledges that certain trends go beyond specific themes and aesthetics. In this section, we explore such pervasive trends that are reflected across different atmospheres we have identified. It is crucial to understand the nuanced variations to effectively tailor a theme to a brand's DNA and its target consumer.

4. Star Trends

The SS '24 Men's Fashion Weeks report acknowledges that certain trends go beyond specific themes and aesthetics. In this section, we explore such pervasive trends that are reflected across different atmospheres we have identified. It is crucial to understand the nuanced variations to effectively tailor a theme to a brand's DNA and its target consumer.

Star Trends SS 24 Men Fashion week report

5. Trend Screening

The SS '24 Men's Fashion Weeks report recognizes that fashion weeks and their shows serve as important sources of inspiration and innovation. However, it is important to note that not all trends that excite creators are immediately embraced by the general public. To provide a deeper understanding of how these trends actually fare among consumers, we offer a novel analysis approach that examines the "real" behavior of trends that are widely showcased on the catwalks.

Trend Screening SS 24 Men Fashion week report
Top trends Paris SS 24 Men Fashion Week
Pumpkin data SS 24 Men Fashion Week
Bomber Jackets SS 24 Men Fashion Week

Pages from the Heuritech's SS '24 Men's Fashion Weeks report

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