Sportswear x Fashion:
An Impactful Synergy


  • Defining activewear throughout history and its evolution.
  • Sports players are now taking a luxury route product-wise.
  • Luxury brands are infusing sportswear into their aesthetic leading to the development of new trends.

Report extract

Fashion and Sportswear are inherently linked and have influenced each other for over a century now. But in an era where “lifestyle” sells, stakeholders from both sides seem to have come together to broaden their influences. Discover with us how this communion of forces has impacted trends over the years.

Hear what brands think about our report:


"Thank you for the follow up and sending it to me! This was really interesting and insightful"

- Jessica Rhoads, Anthropologie

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"I appreciated the diversity of themes, but how each theme had cohesion ("Blooming Nature" and "Sleek Futurism" were two I hadn't seen yet)"

- Charles Wilson, New Balance


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