The New China Chic for Gen Z Consumers


  • Insights about platforms that Gen Zers currently use
  • Successful marketing strategies
  • Outstanding KOL representatives
  • The new China Chic trend

Report extract

As digital natives, Chinese Gen Zers are more open-minded, diverse, and inclusive. Their untarnishable cultural confidence drives them to carry the spread of Chinese traditional culture and take up the important task of cultural revival. Numerous designers and brands try to explore a multicultural fusion and break the world’s stereotypes of Chinese aesthetics with a contemporary perspective. We explore Gen-Z China and how Gen Zers showcase their own culture.

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What brands think about our report:


"Thank you for the follow up and sending it to me! This was really interesting and insightful"

- Jessica Rhoads, Anthropologie

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"I appreciated the diversity of themes, but how each theme had cohesion ("Blooming Nature" and "Sleek Futurism" were two I hadn't seen yet)"

- Charles Wilson, New Balance


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