Heuritech x Pantone Color Institute

Spotting & Forecasting Trends During the Pandemic Report



  • 4 featured color palettes from Pantone’s data
  • SS21 trends associated with each palette
  • Detailed insights from the US and European markets
Capture d’écran 2021-03-24 à 12.16.52

Report extract

Here what brands think about our report:



"Thank you for the follow up and sending it to me! This was really interesting and insightful"

- Jessica Rhoads, Anthropologie

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"I appreciated the diversity of themes, but how each theme had cohesion (“Blooming Nature” and “Sleek Futurism” were two I hadn’t seen yet)"

- Charles Wilson, New Balance


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