Men's Fall/Winter '24 Fashion Weeks Report

This report on FW '24 Men's Fashion Weeks is a product of Heuritech's fashion and data experts, showcasing the seamless integration of fashion and technology. The report offers a comprehensive review of the standout trends from runways and their evolution over the past year. Utilizing runway data combined with our Fall '24 forecast metrics, based on social images analysis, we aim to assess their potential for market adoption.

Publication Date: February 2024

Research Inputs: extensive analysis of 111 shows

FW '24 Men's Report

Executive Summary

This report on FW '24 Men's Fashion Weeks presents an extensive analysis of the latest trends in colors, prints, fabrics, shapes, and accessories that were prominent in the Men's Fashion Weeks. Our findings are based on a thorough examination of 111 shows, utilizing both quantitative (supported by predictive data) and qualitative approaches.

Table of Contents

1. City Spotlight

What is the distribution of the key trends showcased in fashion weeks across the various fashion capitals? The FW '24 Men's Fashion Weeks report seeks to answer this question and identify the macro trends that stand out in cities such as Milan and Paris.

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2. The FW '24 to Streetstyle pipeline

How are trends from last season are being worn on the street now?

2. The FW '24 to Streetstyle pipeline

How are trends from last season are being worn on the street now?

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3. Thematic Trend Analysis

  • Timeless Threads
  • Oddly Mundane
  • Retrofuturism Redefined
  • Urban Wilderness
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4. Star Trends

The FW '24 Men's Fashion Weeks report acknowledges that certain trends go beyond specific themes and aesthetics. In this section, we explore such pervasive trends that are reflected across different atmospheres we have identified. It is crucial to understand the nuanced variations to effectively tailor a theme to a brand's DNA and its target consumer.

4. Star Trends

The FW '24 Men's Fashion Weeks report acknowledges that certain trends go beyond specific themes and aesthetics. In this section, we explore such pervasive trends that are reflected across different atmospheres we have identified. It is crucial to understand the nuanced variations to effectively tailor a theme to a brand's DNA and its target consumer.

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5. Trend Screening

The FW '24 Men's Fashion Weeks report recognizes that fashion weeks and their shows serve as important sources of inspiration and innovation. However, it is important to note that not all trends that excite creators are immediately embraced by the general public. To provide a deeper understanding of how these trends fare among consumers, we offer a novel analysis approach that examines the "real" behavior of trends that are widely showcased on the catwalks.

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Pages from the Heuritech's FW '24 Men's Fashion Weeks report

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