Consumer behaviors during and post-Covid

May 26, 2020August 28, 2023

Key takeaways

European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
Future spending on apparel in China is expected to drop by only 0-15% in May, while in Europe and the US it is expected to drop by 50%.

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.

https://youtu.be/k9-_f8hOggY

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.