Bella Hadid wears a face mask

Consumer behaviors during and post-Covid

Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0-15% in May, while in Europe and the US it is expected to drop by 50%.

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.

Models look onto a phone during Copenhagen FW

About the writer: Mélanie Mollard, Fashion Content Manager at Heuritech

Mélanie writes about the fashion industry and its many features through the lens of applied data and trend forecasting technology.

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