Bella Hadid wears a face mask

Consumer behaviors during and post-Covid

Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0-15% in May, while in Europe and the US it is expected to drop by 50%.

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.


Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.

Models look onto a phone during Copenhagen FW

About the writer: Mélanie Mollard, Fashion Content Manager at Heuritech

Mélanie writes about the fashion industry and its many features through the lens of applied data and trend forecasting technology.

Questions or feedback? Email us at info@heuritech.com

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