Macarena Blanco

The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.

As merchandisers venture into the precipice of assortment curation for the SS’24 Menswear season, the answer relies on meticulous planning and the untapped potential of data insights.

With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.

If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

There is no longer an excuse for excessive waste in fashion. There are many other approaches to innovation that are more responsible and, quite frankly, more exciting than over-the-top productions and waste. Fall 2023 Copenhagen Fashion Week is a testament to that.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

While data innovation tools have improved fashion design, human creativity remains essential.

Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.