SUSTAINABILITY FASHION REPORT
Are consumers truly advocating for a more sustainable fashion?
“One of the most important hashtags of this study is #sustainablefashion. (…)
This hashtag started booming in 2018. In the US, the breakthrough happened in March 2018, most likely echoing the release of the Sustainable Fashion Report published by the United Nations. Within six months, between January and June, the hashtag’s popularity grew by 60%. Europe has closely followed this strong trend, reinforcing the belief that sustainable fashion will keep on transforming our way of creating and consuming. The hashtag grew by x6 in the US versus x4 in Europe since 2015…”