Are consumers truly advocating for a more sustainable fashion?

Sustainability-report 16.58.30

“One of the most important hashtags of this study is #sustainablefashion. (…)

This hashtag started booming in 2018. In the US, the breakthrough happened in March 2018, most likely echoing the release of the Sustainable Fashion Report published by the United Nations. Within six months, between January and June, the hashtag’s popularity grew by 60%. Europe has closely followed this strong trend, reinforcing the belief that sustainable fashion will keep on transforming our way of creating and consuming. The hashtag grew by x6 in the US versus x4 in Europe since 2015…”



What is Heuritech

Heuritech is a cutting-edge fashion technology company that offers brands data-driven trend forecasting. Using advanced artificial intelligence (AI) to translate real-world images shared on social media into meaningful insights, Heuritech empowers brands to forecast demand, stock and sales more accurately, produce more sustainably, and achieve unprecedented competitive advantage.
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