THE AI-POWERED MARKET INTELLIGENCE PLATFORM FOR BEAUTY

STAY AHEAD OF THE BEAUTY MARKET

Beauty brands are facing fierce competition in a fast-paced digital environment. With new digitally native vertical brands (DNVB) and small local brands entering the market with an innovative and very reactive approach, the cycle of beauty trends is speeding up. To stay competitive, brands need to anticipate emerging trends to seize opportunities at the right time, and be able to gather precious data about their consumers to develop the most relevant product offer.

WE ANALYZE YOUR BRAND, YOUR PRODUCTS,
YOUR CONSUMERS AND YOUR MARKET

HEURITECH FOR PRODUCT DEVELOPMENT

Improve reactivity with valuable insights about beauty trends at global & local levels

Makeup products - eyeliners
  • Identify future local and global future trends to react fast to market demand
  • Assess the relevance of trends and understand how long they will last
  • Find content easily thanks to our moodboards and visualize how trends are used
  • Get information about the consumer targets for each beauty trend

 HEURITECH ARTIFICIAL INTELLIGENCE FOR MARKETING

Be on top of your market and anticipate new dynamics

Get local market reporting in order to seize all new beauty trends opportunities or react to threat ●

Deepen customer knowledge with real-life insights and content ●

Track the adoption of your products and competitors’ through KPIs ●

Measure the impact of campaigns and events on product and brand performances ●

Beauty influencers

HEURITECH FOR COMMUNICATION AND DIGITAL

Measure and increase the ROI of campaigns on social media platforms

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  • Follow the position of your brand in the market against competition in terms of overall visibility, desirability and product adoption
  • Track the right KPIs to assess the performance and the ROI of gifting and influencer programs
  • Refine customer knowledge and target the right audience

LEARN MORE ABOUT WHAT ARTIFICIAL INTELLIGENCE CAN DO

Trend forecasting Heuritech

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