Heuritech collaborates with NGO Surfrider to fight plastic river pollution. Created in 1990, Surfrider is one of the leading ocean protection foundations. The partnership consists of using Heuritech’s cutting-edge image recognition technology to detect plastic pollution in pictures of rivers taken by Surfrider members for pollution analysis purposes.
Plastic pollution is one of the leading contributors to aquatic waste. In 2016, 310 million tons of plastic were produced worldwide and ⅓ of it ended up in the wild. Today, Surfrider Europe is exploring new ways of detecting waste in rivers with the aim of mapping this pollution to reduce it at its source.
By automatically detecting and geolocalizing plastic on river banks, the project aims to map out the pollution in French rivers (and one day, on a European scale) by measuring where the waste comes from. With the Surfrider collaboration, Heuritech wishes to expand its image recognition to new territories such as the environment.