Heuritech partners with Pantone to bring the latest colors trends to the fashion industry

Abstract art for colors

Paris, 22nd of July 2020 - Heuritech is proud to announce its exclusive partnership with Pantone, marrying the science of artificial intelligence and the creativity of colors to bring the latest color trends to the fashion industry.

Heuritech x Pantone: Applying the latest image recognition technology to the universal color of language

Since 2013, Heuritech has been dedicated to bringing the latest and most innovative technology to the fashion industry for leading brands worldwide including Louis Vuitton, Dior, Adidas, and Havaianas. Heuritech’s cutting-edge image recognition technology analyzes 3 million images and videos each day on social media and can recognize more than 2000 of fashion details such as colors, textures, patterns, prints, etc. This unique approach and great volume of data gives brands valuable insights on trends up to one year in advance.

Heuritech’s image recognition technology can recognize 500 Pantone color codes

Heuritech’s image recognition technology can recognize 500 Pantone color codes

Pantone revolutionized color standards in 1963 with its Pantone Matching System, a tool that has since become the universal language of colors for many industries. Over 10 million designers and producers globally rely on this system, permitting color consistency across different media in graphics, fashion, and product design. This color language is the reference for industries around the world to translate digital inspiration into physical realization.


Why this partnership?

By associating Heuritech’s color trends with Pantone’s color references, we ensure that clients can easily produce these colors in real life. From the moment a trend is digitally detected on social media by Heuritech to the time of production in factories, brands can speak a common language of colors with Pantone.


Marrying the expertise of color & fashion data, Pantone is renowned worldwide for its expertise in colors and particularly its color of the year. Heuritech combines the power of data and artificial intelligence to bring a quantitative analysis to colors in the fashion industry, enabling for the first time to quantify the volume of colors seen among consumers and influencers, as well as its adoption.


To master color recognition, Heuritech has developed state-of-the-art color detection capabilities on lifestyle pictures in order to get as close as possible to true colors (in spite of filters, shades, etc). The idea is to give a wide range of color trends from macro to granular to fit the respective needs of fashion brands.


What does this partnership entail?

Together, Heuritech and Pantone will offer exclusive insights to fashion brands.

This collaboration will deliver co-reports on colors so brands can stay up-to-date on color trends in the fashion industry, which will be available on the Heuritech website here.

Also available will be a new moodboard platform to fuel designers’ creativity and visually explore colors with Pantone color codes and Heuritech's image recognition technology. For those interested, contact info@heuritech.com.

Heuritech designers’ inspiration products with Pantone Color Codes

Heuritech designers’ inspiration products with Pantone Color Codes

Pantone will also provide an exclusive 15% discount code and store link for Heuritech customers only which will be offered under request by email with your Key Account Manager.


Célia Poncelin, Chief Marketing Officer for Heuritech, expressed: “We met Pantone in early 2020, and our partnership made immediate sense to us: bridging the gap between our image recognition technology and physical products through this unique partnership which we are very proud to sign today. The Pantone and Heuritech teams will be working hand in hand to deliver key insights on colors for merchandising and design.”

Deepali Agarwal, Head of EMEA Marketing for Pantone, added: “We are very excited to announce our partnership with Heuritech, leveraging the synergy to bring the latest insights on color trends for the fashion industry. We see this relationship as the perfect combination of art and science, colors and technology.”


You can follow the latest news about the partnership in this dedicated page.

About Heuritech

Heuritech is a cutting-edge fashion technology company that offers brands data-driven trend forecasting. Using advanced artificial intelligence (AI) to translate real-world images shared on social media into meaningful insights, Heuritech empowers brands to forecast demand, stock and sales more accurately, produce more sustainably, and achieve unprecedented competitive advantage.


About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers. Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes. Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at store.pantone.com.


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