News

[Heuritech in Business of Fashion] Can Paris Grow Its Fashion-Tech Game?
The French Fashion-tech startup ecosystem have nothing to be ashamed of. Heuritech is featured in Business of Fashion along with partners Louis Vuitton and Christian Dior Couture about its predictive analysis tool.
[Blog] When Luxury teams up with Sportswear
Not a month goes by without a new collaboration between luxury houses and sports giants. Comparing 2016 and the last 12 months, the mentions of luxury and streetwear collaborations on Instagram have increased by 25% among influencers posts, according to Heuritech data. Read more on our blog.
[Blog] Gray Market: how can luxury regain control on its image?
Acquiring a luxury product has always been an exclusive relationship between clients and brands. But with the Internet era, products are more accessible, and so are prices. As devastating on the long run as counterfeit, gray market is yet less renowned and more mistakenly tolerated.
[Blog] The Artificial Intelligence dictionary for beginners
The Heuritech team created a dictionary with simple yet accurate definitions for all the terms related to Artificial Intelligence. If you are a beginner, here is a 5 minutes reading introduction to this new world!
[Heuritech in the press] "In the Lab of Luxury" by Fortune
Heuritech is featured in Fortune Magazine as a member of LVMH La Maison des Start-ups in Station F, the world’s largest tech incubator. Read more to discover what Richard Morgan picked from his visit!
[Blog] Sustainability: the catalyst of transparency in fashion
Pushed by bold fashion designers, sustainability has evolved from a niche to a mainstream status. Clients now long for tangible demonstrable good deeds from brands. Therefore, the conscientious questions of “made of” and “made by” will sooner or later become the new standard of the industry.
[Blog] Sneakers: the new it bags of luxury brands
Read on our blog: Once upon a time, sneakers used to be banished from catwalks. Now its return entices new clients, especially millenials. Luxury brands understood the rise of sneakers very accurately and are launching their own imposing and architectural sneakers echo the retro trend.
[Blog] Men’s Fashion Week : Is the man a woman like any other?
As Men’s Fashion Week just ended, all eyes are on the shows of the newly appointed Artistic Directors namely Virgil Abloh. Clearly men is taking a growing part in fashion allowing luxury houses to question the definition of masculinity. Discover what Heuritech caught on the social networks.
Heuritech invited by the British Fashion Council & TheCurrent at the Fashion Forum
The Fashion Forum took place at The Ned in London, bringing together more than 140 fashion leaders on the topic ‘Breaking Through Barriers’. Key topics emerging from the panels included sustainability, customer-centric experience and technology. Heuritech had the unique opportunity to discuss the future of Fashion and how Heuritech takes part in it with Tommy Hilfiger himself!
How fashion teams can use Artificial Intelligence to drive business growth
Artificial Intelligence can truly be a business driver impacting all fashion business units if integrated within the teams to solve specific problems. Read more on our Medium article.
Heuritech on stage at Decoded Future London
On June 26, Heuritech will be on the Start-Up Stories stage at Decoded Future London to pitch our story. It will take place between 1:15 and 2:00pm in the Experience Room at the Tobacco Dock. Join us!
Heuritech joins the AI Factory program of Microsoft
Heuritech joins the Microsoft AI Factory along with 17 other start-ups. This program promotes the emergence of French champions in Artificial Intelligence. Watch Charles Ollion's, co-founder and Chief Science Officer at Heuritech, explaining our solution.
Flashback on VivaTech 2017 and the LVMH Innovation Award
Tony Pinville, Heuritech's co-founder and CEO, was invited by Ian Rogers - LVMH's Chief Digital Officer - on VivaTech's main stage to go back on what happened since Heuritech was awarded the LVMH Innovation Award last year. "This award opened many doors in the industry. It gave us a global visibility, led to new collaborations within LVMH as well as new business in the US, Europe and Asia."
Reading List: Charles Ollion about computer vision APIs
Charles Ollion, Chief Science Officer & Co-founder of Heuritech, writes on Medium about why computer vision APIs won’t do the trick for verticalized applications and Heuritech's deep learning expertise in Fashion and Luxury. Clap and share the post if you like it!
Heuritech joins LVMH accelerator program at Station F
Heuritech has been selected to join "La Maison des Startups", the LVMH accelerator program at Station F, together with 50 international start-ups. We were very happy to show our trend detection solution to M. Bernard Arnault, CEO of LVMH, during the inauguration evening.
Reading list : stop competing on features, focus on use cases that matter
A great techno is definitely cool, but a great techno dedicated to limited well-chosen usage scenarii is definitely a game-changer, especially when it comes to acquiring quickly your first customers and scaling your business. Read more in this article co-written by our VP Product & Marketing Charlotte Fanneau, and Sébastien Le Roy, VC Associate at Serena Capital.
Meet Heuritech at VivaTech Paris with Microsoft
One year after winning the LVMH Innovation Award, Heuritech comes back to VivaTech, the world’s rendez-vous for startups & leaders! You can meet us at the Microsoft area (stand C47) from the 24th to the 26th of May 2018. If you would like to schedule a meeting, get in touch at celia.poncelin@heuritech.com or click here to directly send her an email.
Reading list: Heuritech in Forbes
At the ShopTalk conference in Las Vegas in March 2018 - the largest conference for retail - Heuritech launched the world's first artificial intelligence (AI) service that can predict fashion trends based on the analysis of millions of images shared every day on social media. We met with Jean-Baptiste Sue, writer at Forbes, to explain our solution. Read his article about Heuritech on Forbes!
Meet Heuritech at Traffic Paris
Traffic is the trade show for fashion business services. Join us for 2 workshops and 1 conference on Thursday, the 5th of April! The program is the following: ** Workshops ** 10:30 : Understanding AI for fashion (space 4) + 16:30 : Using AI to control your brand's positioning (space 4) ** Conference ** 17:00 : When fashion meets AI (conference stage)
New York Heuritech Tour
Tony Pinville, Heuritech CEO, is heading to New York between the 12th of the 16th of March 2018 and will be happy to meet. Get in touch at pinville@heuritech.com or click on the picture to directly send him an email.
Heuritech at Shoptalk
Meet Heuritech at the Startup Emerging Technology Zone at Shoptalk in Las Vegas from the 18th to the 21th of March 2018 and hear our pitch by Tony Pinville, CEO, on Sunday, the 18th of March, in Track Room 4 between 2:45pm and 3:25pm.
Heuritech panel at SXSW2018
Tony Pinville, Heuritech CEO, will be speaking at SXSW2018 about "AI: Transforming Luxury, Fashion and Beauty" together with L'Oréal, by REVEAL, and the Fashion Innovation Alliance, on the 9th of March at 11:00 am. If you are in Austin for SXSW, please join us!
French tech tour America 2017
Heuritech has been selected for the French Tech Tour America 2017 co-organised by BpiFrance and Business France. Heuritech along with 14 other participants will be touring Silicon Alley (New York) and Silicon Valley (San Francisco) to meet with leaders in technology and venture capitalists, preparing for entry into the US market. Follow @Heuritech on Twitter to see which events you can find us at
Heuritech wins Lafayette Plug & Play 2017
Heuritech was chosen as the winner for the second installment of the Galeries Lafayette Plug and Play Awards. This distinguished incubator platform was created in partnership between the Galeries Lafayette Group and Silicon Valley Plug and Play Tech Center, and this year saw over 200 projects submitted for consideration.
Heuritech wins LVMH Innovation Award
Heuritech won the inaugural LVMH Innovation Award at Viva Technology 2017 after being selected from over 500 participants, by a panel of experts in retail including Angela Ahrendts [Senior Vice President Apple Retail], Natalie Massenet [Net-A-Porter founder], and Ian Rogers [Chief Digital Officer LVMH].
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