The ai-powered market intelligence platform for luxury
The Heuritech Suite is the AI-Powered market intelligence platform with data on your products, your consumers and your competitors all throughout the collection process.
LIFT THE VEIL ON LUXURY MARKET
With competition for desirability and newness becoming stronger than ever, we offer solutions to major challenges the Luxury industry is facing today
Turning strategic products into iconic ones
by monitoring their performances throughout their whole lifecycle, from the first signs of visibility from influencers to the effective adoption by customers
Improving the accuracy of sales forecasting and demand planning
and backing the intuition of teams with comprehensive data
MAKE DECISIONS ALL THROUGHOUT THE COLLECTION PROCESS
Measure the visibility and adoption of your products on social media
throughout their whole lifecycle, from the first moment they are visible on the catwalk, to the influencer campaigns, to their adoption by consumers post-sale
HEURITECH FOR MERCHANDISING
Get the right tools to back your intuitions and make data-driven decisions
- Benchmark your competitors’ performances with your brand’s products
- Just after Fashion shows, adjust production and adapt merchandising and communication plans
- All along the product lifecycle, improve reactivity on stock management
- Back your intuition with real-life insights from our searchable moodboard
HEURITECH FOR COMMUNICATION & DIGITAL
Monitor your brand’s visibility and image on social media and measure the impact of marketing campaigns with the right KPIs
- Benchmark the visibility of all luxury brands during Fashion Weeks and other events
- Pilot your brand in the market against competition in terms of overall visibility, desirability and product adoption
- Assess the performance and the ROI of gifting and influencer programs through relevant KPIs
- Refine customer targets with real-life insights and pictures, especially on millennials, gen Z & Chinese market
HEURITECH FOR INNOVATION IN LUXURY
Infuse the artificial intelligence culture into your company
- Be ahead of consumer expectations using the power of big data and Artificial Intelligence
- Improve sales forecasts and optimize production to reduce waste
- Understand market underlying dynamics for selected product categories, geographical zones and customer targets
OUR SUCCESS STORIES
“We had some intuitions that we wanted to test and Heuritech helped us to validate those intuitions”
DAMIEN BERTRAND,
GENERAL MANAGER AT DIOR
