FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions

Heuritech’s solution

How long in advance do you predict trends?

We can predict the trends for next season.

What can you track on social media?

Logo, colors, texture, patterns, shapes, styles, models, products, and many other features.

Is there a maximum number of products I can follow?

No

How do you decide which product to proactively follow?

Besides clients’ requests to follow specific product, we have a dedicated fashion expert team that proactively follow new products. Therefore we track all the launches and iconic products.

As a client, do I have a dedicated team for my account?

Yes there is a Key Accounts Manager dedicated for you. Each month, our team produces a report tailored to your specific problematic.

Who do you follow?

We have 5 different panels:

  • Superstars
  • Fashion-forward
  • Macro influencers
  • Micro influencers
  • Voice of web

Those panels are representative of early adopter influencers on the one side and mainstream market on the other side. They are the result of both automated techniques as well as manual curation from fashion experts.

How much does it cost?

The price is customized depending on the number of products, categories and trends you want to follow. Also, you need to keep in mind that we include a set-up fee. For a quote, you can get in touch at info@heuritech.com

Are you GDPR-friendly?

Yes, we are. Heuritech only analyses public social media content. Our added value is in statistical aggregated data and thus we never sell personal data.

What is the trend for this summer?

Animal print top with wide-leg pants!

Heuritech’s technology

How does it work?

Each day we capture millions of images and videos from social media. From each, we identify automatically the visual caracteristics using our own Deep Learning technology. Finally, we use our in-house trend forecast technology to anticipate trends.

Did you developed your tech yourself?

Yes, we did! Thanks to our team of 8 PhDs in machine learning and 20 engineers, during 5 years of Research and Development.

What are your sources of data?

Instagram, Getty Images, Pinterest, Fashion Shows, lookbooks, Google Search, e-commerce websites, Weibo, etc. We can integrate your sales data to refine accurate forecast.

Can you do geo-tracking?

Yes, we can.

What is your data scope?

Our data scope counts 100 millions of images each day.

Do you cover Instagram stories and videos?

Yes

How many products do you follow?

Thousands of products. Our technology can learn to recognize any model within 15 days.

How do you define a fashion trend at your end?

We count on 3 criterias to define a fashion trend: the intensity, the propagation, and the velocity of a trend. We have created our own methodology to assess the relevance of any trend in the market. We start with segmenting audiences to differentiate early adopters from mass customers. We then monitor the spread of a trend thanks to our algorithms. This allow us the classify behaviours intro trends patterns. We can recognize fashion trends defined by a type of products as well as its best features: colors, patterns, textures or shapes.

What are the benefits of personalising trend analysis at a brand level?

We are able to provide tailored insights for your brand depending on what your customers want.

What is the correlation between sales and Instagram ?

Our data scientists discovered that Instagram is ahead of sales by at least 6 months on average. We have developed a unique methodology to refine real-life sales predictions for the year to come.

How long does it take to set-up the platform?

15 days.

How long does it take to add a new product ?

15 days.

If you have any other questions, you can reach us at info@heuritech.com

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1460 Broadway, New York
France
110 avenue de la république, 75011 Paris

Heuritech is a cutting-edge artificial intelligence fashion company that provides brands with the vision they need to stay ahead of today’s dynamic market and trends.