Heuritech is at the forefront of the changes happening in the lifestyle industry. Today, we are at a historical turning point: by 2030, the production volume for apparel and footwear is expected to increase by 62%. On the other hand, consumers are demanding that brands improve their supply chain to meet social, environmental and ethical concerns.
Brands face tremendous pressure from their partners and customers and must adapt the ways in which they have been working for decades. But they are engaged in an endless race to create more and more products, more content, more market shares, etc. This race damages profitability and threatens the environment.
Luckily, and for the first time in history, brands have an incredible tool at hand: the use of artificial intelligence and data, which can help them to produce more responsibly.
By analyzing what’s happening on social media, we are able to quantify demand and trends precisely with predictive analytics on growth, volume, adoption speed, etc. This allows brands to anticipate emerging trends rather than simply reacting to them, and to produce the quantity needed according to geography and audience, effectively reducing their overstock.