Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.
Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.
New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.
Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.