Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.
The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.
Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.
What are the most used emojis on fashion brands’ social media accounts? Heuritech applied its image recognition technology to Instagram. Discover our results.
In the age of influencers, fashion brands should tap the predictive power of social media. Learn how Heuritech technology can help.
Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.