Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.
Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.
With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.
New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.
The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.
Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.