With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.
New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.
The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.
Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.