Many luxury houses co-create dedicated collections with streetwear brands. Beyond the success of the athleisure trend, discover the roots of this movement.
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.
Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.
Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.
Heuritech artificial intelligence analyzed 200 new models of bags presented at the Fashion Cruise 2019 to find the next it-bags. Discover our results.