The context: anticipating key trends to better match customer demand
Before working with Heuritech, one of our client’s main challenges was anticipating new trends in order to:
- Seize all opportunities and increase sales
- Improve demand forecasting and decrease overstock.
Focusing specifically on one category, skirts, the goal was to pull the right levers and increase sell-through in the category beyond 60%.
The challenge: optimizing collections to grow sales