How did Heuritech help fashion designers to build a relevant offer on a popular trend?

The context: integrating a hit trend in the next collection

The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection, and if so, how to make sure that the print was represented in the collection while standing out from competition. The company also wanted to avoid all the styles that would have already saturated the market when the collection would hit the stores, in order to prevent “déjà vu” effect.

The challenge: finding the right balance

Identifying which trends and products are rising for the collection assortment.

The methodology: advanced trends forecasting

  • Analyze 3 million images on social media
  • 100 patterns and colors detected
  • Classify results into trends patterns
  • Forecast trends and products

Identifying which trends and products are rising for the collection assortment

leopard print fashion week

The methodology

  • Analyze 3 millions of images on social media

  • 100 patterns and colors detected

  • Classify results into trends patterns

  • Forecast trends and products

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