How did we help our client renew his offer by revealing a future trendy design attribute?

Dec. 15, 2019

When Heuritech helps to understand the commercial potential of a shoe with regards to a consumer target.

The context:

Our customer was wondering if dad sneakers still had a commercial future among his targeted customers: European women and men with a distinctive streetwear style.

Was it relevant for him to bet on this sneaker model for a collection which would be delivered 9 months later? If so, which specific attributes would be appealing to his customers, enabling it to stand out from other models considered as mainstream? 

Our client’s positioning:

  • Target: 18 to 35 year-old European women and men with distinctive streetwear style
  • Price range: from 90€ to 180€
  • Time-to-market: 9 months 

The challenge: increase sales by capitalizing on a future “it” model of trendy sneakers

DOWNLOAD THE CASE STUDY

The methodology: advanced trend forecasting

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

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