When Heuritech helps to understand the commercial potential of a shoe with regards to a consumer target.
Our customer was wondering if dad sneakers still had a commercial future among his targeted customers: European women and men with a distinctive streetwear style.
Was it relevant for him to bet on this sneaker model for a collection which would be delivered 9 months later? If so, which specific attributes would be appealing to his customers, enabling it to stand out from other models considered as mainstream?
Our client’s positioning:
- Target: 18 to 35 year-old European women and men with distinctive streetwear style
- Price range: from 90€ to 180€
- Time-to-market: 9 months
The challenge: increase sales by capitalizing on a future “it” model of trendy sneakers