How did we help our client build the relevant offer on a budding trend?

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When advanced trend analysis helps to grow sales by identifying trendy products for the relevant target

The context:

The leopard print’s comeback as a top trend last year paved the way for the overall animal print trend, among which the zebra print has become increasingly visible. Our US client was wondering if it should capitalize on it for its next Spring-Summer collection.

Moreover, our client targets a trendy clientele, with bold and distinctive style. The main question was also about its appeal for its customer target: will fashion-forward consumers still be attracted to zebra prints in the next 6 months or will the trend already be too mainstream ?

Our client’s positioning:

  • Target: trendy US women, 20 to 35 years-old
  • Price range: between 80€ and 200€
  • Time-to-market: 6 months

  The challenge: Increase sell-through on trendy products by identifying which product trends are relevant for its collection

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THE METHODOLOGY: ADVANCED TREND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

Trend forecasting Heuritech

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