Predict successful products early: an example in luxury
The context: new collection unveiled during a fashion show
For the 2019 Cruise show, our client, a luxury fashion brand, was revealing 8 new bags on the runway. They had intuitions that some products would arouse stronger desirability than others. In order to confirm their intuitions, they asked Heuritech to monitor those 8 new products in order to quantify people’s posts & engagement on social media.
The challenge: how to anticipate the success of a product based on the first signs of desirability?