Fashion show

How to predict the success of your
new accessories right after the Fashion Show?

Dec. 14, 2018

Predict successful products early: an example in luxury

The context: new collection unveiled during a fashion show

For the 2019 Cruise show, our client, a luxury fashion brand, was revealing 8 new bags on the runway. They had intuitions that some products would arouse stronger desirability than others. In order to confirm their intuitions, they asked Heuritech to monitor those 8 new products in order to quantify people’s posts & engagement on social media.

The challenge: ​assessing product desirability

How to anticipate the success of a product based on the first signs of desirability?

How to anticipate the success of a product based on the first signs of desirability?


Fashion Week Heuritech

The methodology: advanced trends forecasting

Retrive 5000 relevants
posts on social media

Detect the 8 new
bags inside posts

Analyze the first signs
of desirability of the bag


Heuritech leopard pants

How to build the relevant offer on a popular trend?

, , , ,
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.
Plaid Coat Heuritech

How to adjust your buy to avoid overstock?

The plaid coat had been a best-selling trend last winter. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying
hit sneakers

How to launch a hit sneaker with the help of our trends analysis?

, , , , ,
Our client wanted to have an overview of the sneakers market's future bestsellers in order to understand which shoe type should be the focus of the next collection.
Heuritech fashion newsletter

Get contacted by one of our consultant