Catwalk celine

How to predict the success of
new accessories right after the Fashion Show?

Dec. 14, 2019

Predict successful products early: an example in luxury

The context: new collection unveiled during a fashion show

For the 2019 Cruise show, our client, a luxury fashion brand, was revealing 8 new bags on the runway. They had intuitions that some products would arouse stronger desirability than others. In order to confirm their intuitions, they asked Heuritech to monitor those 8 new products in order to quantify people’s posts & engagement on social media.

The challenge: how to anticipate the success of a product based on the first signs of desirability?

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The methodology: advanced trend forecasting

Retrieve 5000 relevant
posts on social media

Detect the 8 new
bags inside posts

Analyze the bag first signs
of desirability

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