How did a fashion brand launch a hit sneaker thanks to Heuritech trends analysis?

The context: finding the next collection flagship product

Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain styles that were losing desirability.

The challenge: ​meeting customer expectations

Designing a hit product aligned with the brand’s DNA and customer expectations.

The methodology: analyzing trend patterns on social media

  • Analyze 3 million images on social media
  • Detect 350 sneakers details and products
  • Classify 6 trends patterns
  • Forecast sneakers’ trend

Designing a hit product aligned with brand’s DNA and customer expectations

Sneakers Heuritech

The methodology

  • Analyze 3 millions of images on social media

  • Detect 350 sneakers details and products

  • Classify 6 trends patterns

  • Forecast sneakers’ trend

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Heuritech is a cutting-edge artificial intelligence fashion company that provides brands with the vision they need to stay ahead of today’s dynamic market and trends.