When Heuritech helps a client plan long-term collection strategy by analyzing a trend’s life cycle.
Before working with Heuritech, some of our client’s main challenges was anticipating new trends in order to:
- seize all opportunities and increase sales
- improve demand forecasting and showroom sell-in performance.
Our client’s positioning:
- Target: Fashion-forward women, mostly European
- Position: A premium shoe brand
Time-to-market: 3-12 months
Gain visibility on trendy products by identifying which product trends are relevant for our client’s collection and how they will behave in the future…