How we helped a client apprehend a trend’s life cycle and build a long-term strategy for future collections

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When Heuritech helps a client plan long-term collection strategy by analyzing a trend’s life cycle.

The context:

Before working with Heuritech, some of our client’s main challenges was anticipating new trends in order to:

  • seize all opportunities and increase sales 
  • improve demand forecasting and showroom sell-in performance.

Our client’s positioning: 

  • Target: Fashion-forward women, mostly European
  • Position: A premium shoe brand

Time-to-market: 3-12 months

The challenge:

Gain visibility on trendy products by identifying which product trends are relevant for our client’s collection and how they will behave in the future…

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Boots Case Study Featured Image

THE METHODOLOGY: ADVANCED TREND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

trend forecasting platform

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