How to adjust your buy to avoid overstock on a declining trend?

Fev. 2, 2019

Avoiding overstock on declining trends: a case study in retail

The context: forecasting future demand to prepare product assortments

The plaid coat had been a best-selling trend last winter. Plaid was one of the hit trends of the last year, and had spread over the mass market. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying, and he was not confident in investing as much in plaid coats as last year. He was wondering what would be the level of demand in the market he was in charge of in 6 months, in order to adapt the depth & the width of the offer for this style.

The challenge: find the right level of stock


The methodology: advanced trend forecasting

Analyze 3 million
images on social media

Apply our image
recognition technology

Classify results
into trend patterns

Forecast trends
and products


How did we help our client build the relevant offer on a budding trend?

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Before launching its collection, a brand worked with Heuritech to valide trendy products for its assortment and audience.

How to achieve +9% in sales in the skirts category?

, ,
To design its new dress collection, a brand worked with Heuritech to identify the next big trends and increased sales by 9%.

How to build the relevant offer on a popular trend?

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The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.
Trend forecasting Heuritech

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