Plaid Coat Heuritech

How to adjust your buy to avoid overstock on a declining trend?

Fev. 2, 2019

Avoiding overstock on declining trends: a case study in retail

The context: forecasting future demand to prepare product assortments

The plaid coat had been a best-selling trend last winter. Plaid was one of the hit trends of the last year, and had spread over the mass market. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying, and he was not confident in investing as much in plaid coats as last year. He was wondering what would be the level of demand in the market he was in charge of in 6 months, in order to adapt the depth & the width of the offer for this style.

The challenge: find the right level of stock

The challenge: find the right level of stock

DOWNLOAD THE CASE STUDY

Plaid Coat Heuritech

The methodology: advanced trends forecasting

Analyze 3 millions
of images on social media

Apply your image
recognition technology

Classify results
into trends patterns

Forcast trends
and products

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