How to adjust your buy to avoid overstock?

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Avoiding overstock on declining trends: a case study in retail

The context: forecasting future demand to prepare product assortments

The plaid coat had been a best-selling trend last winter. Plaid was one of the hit trends of the last year, and had spread over the mass market. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying, and he was not confident in investing as much in plaid coats as last year. He was wondering what would be the level of demand in the market he was in charge of in 6 months, in order to adapt the depth & the width of the offer for this style.

 The challenge: find the right level of stock

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THE METHODOLOGY: ADVANCED TREND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

Trend forecasting Heuritech

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