When Heuritech helps a client fit existing inventory to popular market trends.
Our client was wondering what to showcase from their current collection that could resonate with their audience and clear their inventory.
The big questions were: Which trends should our client capitalize on for their next SS20 and FW21 capsule collections? Will these trends maintain their dynamics after being popular during quarantine?
Our client’s positioning:
- Target: 18 to 45 year-old trendy European women
- Position: Basic styles and regular capsule drops dedicated to fashionable and trendy items
- Time-to-market: 3-6 months
The challenge: Determine which trends in their existing collection would maintain popularity after confinement