model removes a pink tie dye hoodie

How did we help our client face confinement and prepare a long-term strategy for future collections?

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When Heuritech helps a client fit existing inventory to popular market trends.

The context:

Our client was wondering what to showcase from their current collection that could resonate with their audience and clear their inventory.

The big questions were: Which trends should our client capitalize on for their next SS20 and FW21 capsule collections? Will these trends maintain their dynamics after being popular during quarantine?

Our client’s positioning:

  • Target: 18 to 45 year-old trendy European women
  • Position: Basic styles and regular capsule drops dedicated to fashionable and trendy items
  • Time-to-market: 3-6 months 

The challenge: Determine which trends in their existing collection would maintain popularity after confinement

DOWNLOAD THE CASE STUDY

model poses in ribbed knit sweater and leather skirt

THE METHODOLOGY: ADVANCED TREND FORECASTING

Groupe 1306

REPRESENTATIVE
PANELS OF CONSUMERS

We have defined 3 tailored audience panels: edgy, trendy and mainstream accounts.

3 MILLION IMAGES ANALYZED DAILY

image recognition

IMAGE RECOGNITION
TECHNOLOGY

We can recognize fashion trends by product type as well as features: colors, patterns, textures, shapes, details etc.

2000 PRODUCT DETAILS DETECTED

trends

TREND FORECASTING
TECHNOLOGY

We can forecast how trends will evolve over time and understand their adoption from edgy influencers to the mass market.

HEURITECH PROPRIETARY METHODOLOGY

Trend forecasting Heuritech

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