Our positioning: helping brands to produce better
Heuritech was founded in 2013 by Tony Pinville and Charles Ollion, after completing their PhDs in machine learning at the Pierre and Marie Curie University in Paris. The company has developed a visual recognition technology that can recognize the fashion details in images. Every day, we analyze 3 million images on social networks to measure consumer and influencer demand.
The launch of Instagram in 2010 profoundly transformed the way trends are created: every day, more than 100 million images are shared on Instagram. For brands, there is much information to be processed to know what consumers expect and thus respond to global ethical and societal challenges. But the challenge is to massively process this information: with text-only analysis, brands miss 80% of the information. That’s why we want to capture the power of shared fashion images every day online.
Our technology recognizes and analyzes everything: brands, products, colors, styles, shapes, etc. Our goal is to improve the fashion lifecycle: to better understand consumer expectations when creating a collection, and to adjust global and local stocks through better sales forecasts over time and geography.