Love emoji

Most sent emojis on brands’ Instagram accounts: love first

Feb 14, 2019

Emojis are our best friends when words are missing. They give us the capability to express envy, melancholy, kindness, joy, surprise, excitement, determination, satisfaction, jubilation, inspiration and even… love. Especially on Valentine’s Day. We felt today was the perfect day to talk about it.

At Heuritech, we were curious to see how consumers were expressing their love for products they wear daily. What are the most popular emojis? Our data scientist team analyzed 3 million posts from 2018. These posts came from Heuritech’s image recognition technology which detects the coolest bags or shoes in pictures. We then gathered the emojis used in the post descriptions and analyzed which ones were the most used.

Can you guess what they are?

The main feeling we got was love.

But the good news is: consumers didn’t wait for Valentine’s Day to express their love for their favorite products. They do it everyday, all year long. A real love story! 

Analysis of the most used emojis per brand

How to read it: from left to right, these emojis are the most used by consumers when posting a product from these brands. The ranking is from top to bottom according to love emojis posted with brands in the pictures.

Heuritech emojis analysis
Heuritech emojis analysis

A note on the analysis:

Heuritech’s main focus is our award-winning visual recognition technology that allows us to identify branded products posted on the leading social networks’ images. For this analysis, we combined both images and text, i.e. posts. This was necessary to avoid results fraught with spam.

Deborah Hadida Data Scientist Heuritech

About the writer: Deborah Hadida, Data Scientist at Heuritech

Deborah writes about the analysis she is conducting at Heuritech as a Data Scientist.
Questions or feedback? Email us at info@heuritech.com

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