Most sent emojis on brands’ Instagram accounts: love first

Feb 14, 2019

Love emoji

Emojis are our best friends when words are missing. They give us the capability to express envy, melancholy, kindness, joy, surprise, excitement, determination, satisfaction, jubilation, inspiration and even… love. Especially on Valentine’s Day. We felt today was the perfect day to talk about it.

At Heuritech, we were curious to see how consumers were expressing their love for products they wear daily. What are the most popular emojis? Our data scientist team analyzed 3 million posts from 2018. These posts came from Heuritech’s image recognition technology which detects the coolest bags or shoes in pictures. We then gathered the emojis used in the post descriptions and analyzed which ones were the most used.

Can you guess what they are?

The main feeling we got was love.

But the good news is: consumers didn’t wait for Valentine’s Day to express their love for their favorite products. They do it everyday, all year long. A real love story! 

Analysis of the most used emojis per brand

How to read it: from left to right, these emojis are the most used by consumers when posting a product from these brands. The ranking is from top to bottom according to love emojis posted with brands in the pictures.

Heuritech emojis analysis
Heuritech emojis analysis

A note on the analysis:

Heuritech’s main focus is our award-winning visual recognition technology that allows us to identify branded products posted on the leading social networks’ images. For this analysis, we combined both images and text, i.e. posts. This was necessary to avoid results fraught with spam.

READ MORE

Zara Campaign Collection Spring Summer19

How can Zara maintain its leadership in fast fashion thanks to artificial intelligence?

,
Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.
Spring/Summer 2019 campaign - Coach - market segmentation

How can fashion brands improve their market segmentation with Instagram?

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.
China Streetwear Inxx Summer 2019 campaign

Why are streetwear brands all the hype in China?

,
Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.

How can artificial intelligence solve the Gap brand crisis?

,
Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.
Skecher’s D’lites sneakers

All that she wants: sneakers are for women, too

,
Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Outdoor Voices

Athleisure wear: a tidal wave in the fashion and sportswear industries

,
Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.
Adidas Originals - Danielle Cathari

Sportswear: the non-binary manifesto of Gen Z

,
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

Why brands are missing 78% of their products on Instagram

Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.

What are the best bag and shoe brand matches?

With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.
Zara Campaign Collection Spring Summer19

How can Zara maintain its leadership in fast fashion thanks to artificial intelligence?

,
Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.
Spring/Summer 2019 campaign - Coach - market segmentation

How can fashion brands improve their market segmentation with Instagram?

To better define customer profiling, fashion brands should rely on Instagram and artificial intelligence.
China Streetwear Inxx Summer 2019 campaign

Why are streetwear brands all the hype in China?

,
Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands in everyday life.

How can artificial intelligence solve the Gap brand crisis?

,
Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.
Skecher’s D’lites sneakers

All that she wants: sneakers are for women, too

,
Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Outdoor Voices

Athleisure wear: a tidal wave in the fashion and sportswear industries

,
Through the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving this tidal wave.
Adidas Originals - Danielle Cathari

Sportswear: the non-binary manifesto of Gen Z

,
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.

Why brands are missing 78% of their products on Instagram

Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.

What are the best bag and shoe brand matches?

With its visual recognition technology, Heuritech analyzed which shoe and bag brand associations are the most popular on Instagram. Discover the results.

Join the fashion leaders already using Heuritech

NEWSLETTER

GET IN TOUCH

USA
1460 Broadway, New York
France
110 avenue de la république, 75011 Paris

Heuritech is a cutting-edge artificial intelligence fashion company that provides brands with the vision they need to stay ahead of today’s dynamic market and trends.