Sneaker Stella Mc Cartney

How to launch a hot sneaker with Artificial Intelligence?

Dec 20, 2019

In order to understand which shoe models to focus on for upcoming collections, fashion players need an overview of the sneaker market’s future bestsellers. Thanks to market intelligence analysis, they can choose or avoid certain styles that are losing or gaining desirability to meet customer demand and increase sales.

nike sneaker

The Challenge: Designing a product aligned with the brand’s DNA and customer expectations

Artificial Intelligence can be helpful for designers and merchandisers looking to back their intuitions with data on sneaker design and top product trends in order to develop a sneaker style that will become a fashion hit. How? With image recognition technology. It is an area of Artificial Intelligence that focuses on recognizing specific items – such as clothes or shoes – in pictures.

For instance, Heuritech is able to analyze 3 million Social Media images and videos daily with 4 representative panels of consumers, from superstars to macro and micro-influencers to mass market. The company can recognize fashion trends by product type and features (colors, patterns, textures, shapes…). Then, with the help of its algorithms, Heuritech is able to identify the relevance of a trend through 4 sets of criteria:

Past behavior

Magnitude

Forecasted upcoming growth

Adoption rate

A good match between brand’s DNA and product positioning

Once the top sneaker market trends are identified, fashion brands can select the ones that are a good match for their brand’s DNA and product positioning. Artificial Intelligence can help them to analyze each trend’s adoption stage and therefore each consumer target. 

It is important to identify the trend’s behavior. Is it fast-growing, rapidly declining, stagnating, seasonal? Does the company have time to release its product before the adoption rate declines?

When the right sneaker model is selected and launched at the right time, commercial success is within its grasp and brand positioning is reinforced.

Finally, before launching their communications campaigns, brands can check that the style is aligned with their customer target, for instance: 

  • edgy
  • trendy
  • mainstream

For that purpose, Heuritech also has a Moodboard for every trend to make sure campaigns are aligned with real-life clients.

Street Style, Spring Summer 2020, Milan Fashion Week, Italy
Street Style, Spring Summer 2020, Milan Fashion Week, Italy

Artificial intelligence and it sneakers in short

In short, in order to launch a hot sneaker, fashion companies will need to:

  • Have an overview of the shoe market
  • Identify different sneaker styles among top market trends
  • Select sneakers trends that:
    • are a good match for their brand DNA and product positioning
    • are rising 
    • are adopted by their target audience

Heuritech is able to provide a platform allowing them to have trend forecasting technology, giving them a vision of their present and future market and customers.

Discover how we helped a client release a hot sneaker with the help of our trend analysis:

Heuritech is a cutting-edge technology company that provides fashion brands with the vision they need to stay ahead of today’s dynamic market and trends. Using advanced artificial intelligence (AI) to translate real-world images shared on social media into meaningful insights, Heuritech empowers brands to forecast demand and trends more accurately, produce more sustainably, and achieve unprecedented competitive advantage.

Don’t miss any of our articles

and subscribe to our newsletter

READ MORE

Model holds a Charles and Keith half-moon bag in black and white.

Top 6 bag shapes and handles trending for SS20

,
With spring/summer '20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.
Model in zebra print clothing stands in front of a zebra.

Fashion brands: keep on going wild with the zebra print trend this season

,
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.
woman with sneakers

2019 key trends

, , ,
Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.
Sneaker Stella Mc Cartney

How to launch a hot sneaker with Artificial Intelligence?

, ,
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Bottega Veneta Runaway

A trendy new bag and shoes era has Bottega Veneta flying high

,
What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20. 
Rent the Runway

The sharing economy is challenging fast fashion

,
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
Ecology Heuritech Artificial Intelligence

Heuritech launches the Lab - an Artificial Intelligence dedicated to Ecology

Heuritech is launching the Lab - an initiative dedicated to Ecology and Artificial Intelligence to answer to climate change.
green fashion

How artificial intelligence can help fashion brands be more sustainable

,
Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.
white robot wearing fashionTiber Ergür

How can fashion teams use Artificial Intelligence to drive business growth?

Artificial intelligence (AI) can be a strong business driver for fashion retailers if they understand what makes it valuable.
Model holds a Charles and Keith half-moon bag in black and white.

Top 6 bag shapes and handles trending for SS20

,
With spring/summer '20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.
Model in zebra print clothing stands in front of a zebra.

Fashion brands: keep on going wild with the zebra print trend this season

,
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.
woman with sneakers

2019 key trends

, , ,
Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.
Sneaker Stella Mc Cartney

How to launch a hot sneaker with Artificial Intelligence?

, ,
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Bottega Veneta Runaway

A trendy new bag and shoes era has Bottega Veneta flying high

,
What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20. 
Rent the Runway

The sharing economy is challenging fast fashion

,
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
Ecology Heuritech Artificial Intelligence

Heuritech launches the Lab - an Artificial Intelligence dedicated to Ecology

Heuritech is launching the Lab - an initiative dedicated to Ecology and Artificial Intelligence to answer to climate change.
green fashion

How artificial intelligence can help fashion brands be more sustainable

,
Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.
white robot wearing fashionTiber Ergür

How can fashion teams use Artificial Intelligence to drive business growth?

Artificial intelligence (AI) can be a strong business driver for fashion retailers if they understand what makes it valuable.
Heuritech fashion newsletter

Get contacted by one of our consultant