How can artificial intelligence solve the Gap brand crisis?

July 10, 2019

Retaining clients could be one of the most challenging tasks facing retailers.

Once one of the major American fashion players, Gap has suffered for years from an identity crisis. Lagging behind cheaper fast fashion brands and having missed trend opportunities like the sporty athleisure wave, the mid-range apparel brand has had serious difficulties connecting with the children of its former customers, millennials.

Luckily, there is a way for the premium brand to fix its dropping sales. By addressing more relevant offerings thanks to artificial intelligence, the American fashion brand could learn to successfully retain its clients.

Through visual recognition on Instagram, retailers can get to know their client’s habits and common product associations.

As a result, the brand could capitalize on the resurgence of the 90’s silhouette and reaffirm its original identity: knowledge of “the generation gap”.

Download the study

Heuritech Victor Gosselin

About the writer: Victor Gosselin, content writer at Heuritech

Victor writes about luxury fashion brands and products under the scope of sociology and pop culture to analyze new consumer behaviors.
Questions or feedback? Email us at info@heuritech.com

Monthly exclusive insights delivered in your mail box

READ MORE

Model holds a Charles and Keith half-moon bag in black and white.

Top 6 bag shapes and handles trending for SS20

,
With spring/summer '20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.
Model in zebra print clothing stands in front of a zebra.

Fashion brands: keep on going wild with the zebra print trend this season

,
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.
woman with sneakers

2019 key trends

, , ,
Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.
Sneaker Stella Mc Cartney

How to launch a hot sneaker with Artificial Intelligence?

, ,
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Rent the Runway

The sharing economy is challenging fast fashion

,
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
green fashion

How artificial intelligence can help fashion brands be more sustainable

,
Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.
Zara Campaign Collection Spring Summer19

How can Zara maintain its leadership in fast fashion thanks to artificial intelligence?

,
Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

How can artificial intelligence solve the Gap brand crisis?

,
Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.
H&M Conscious collection 2019

Fast fashion brands are tapping into sustainability to restore their desirability towards youth

,
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Model holds a Charles and Keith half-moon bag in black and white.

Top 6 bag shapes and handles trending for SS20

,
With spring/summer '20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.
Model in zebra print clothing stands in front of a zebra.

Fashion brands: keep on going wild with the zebra print trend this season

,
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.
woman with sneakers

2019 key trends

, , ,
Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.
Sneaker Stella Mc Cartney

How to launch a hot sneaker with Artificial Intelligence?

, ,
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Rent the Runway

The sharing economy is challenging fast fashion

,
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
green fashion

How artificial intelligence can help fashion brands be more sustainable

,
Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.
Zara Campaign Collection Spring Summer19

How can Zara maintain its leadership in fast fashion thanks to artificial intelligence?

,
Discover how Fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

How can artificial intelligence solve the Gap brand crisis?

,
Gap Inc has suffered from an identity crisis for years and failed at retaining clients, notably millennials. Hopefully artificial intelligence can fix it.
H&M Conscious collection 2019

Fast fashion brands are tapping into sustainability to restore their desirability towards youth

,
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Heuritech fashion newsletter

Get contacted by one of our consultant