What are the best bag and shoe brand matches?

May 16, 2019

On social media, nothing is ever left to chance when it comes to choosing items for an outfit. At Heuritech, we excel at analyzing each piece worn by influencers and consumers.

Heuritech’s visual recognition technology is able to scan every element of an outfit posted on various social media images, from the color of the top to the shape of the bottom. More precisely, our in-house artificial intelligence can recognize over 200 different bag and shoe models.

Four million fashion posts analyzed on Instagram

For this study, we asked ourselves: which trendy shoes are worn with which hit bag?

Our Data Science team analyzed 4 million fashion posts on Instagram. We took into account the major brands for bag and shoes in terms of volume and grouped the other ones. For each major shoe brand, we looked at the brand name of the bag it was matched with.

Bag brands X Louis Vuitton shoes

It turns out that luxury shoe aficionados like to wear brands as a total look i.e. wear a bag and shoes from the same brand.

As for more leisurely looks, they tend to choose Louis Vuitton handbags to dress up the powerful sneaker trend.

Dive into our study highlighting 10 brands.

Download the study

Deborah Hadida Data Scientist Heuritech

About the writer: Deborah Hadida, Data Scientist at Heuritech

Deborah writes about the analysis she is conducting at Heuritech as a Data Scientist.
Questions or feedback? Email us at info@heuritech.com

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