Consumer attitudes in fashion during and post-confinement

May 26, 2020August 30, 2023

Key takeaways

Consumers continue to talk about Covid-19 on Instagram, with the hashtag #coronavirus at over 22 million posts and counting.
When consumers were a majority in confinement, over a quarter of posts relating to Covid-19 also related to fashion.
Self-care and healthy habits increased in popularity during confinement with hashtags such as #covidworkout and #healthylifestyle.

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home.

https://youtu.be/JmPtaa_7MUI

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.