Consumer attitudes fashion confinement

Consumer attitudes in fashion during and post-confinement

Key takeaways

  • Consumers continue to talk about Covid-19 on Instagram, with the hashtag #coronavirus at over 22 million posts and counting.
  • When consumers were a majority in confinement, over a quarter of posts relating to Covid-19 also related to fashion.
  • Self-care and healthy habits increased in popularity during confinement with hashtags such as #covidworkout and #healthylifestyle.

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home. 

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.

Model Gigi Hadid snaps a photo at a runway show
photo profil de l'auteur, Mélanie Mollard

About the writer: Mélanie Mollard, Fashion Content Writer at Heuritech

Mélanie writes about the fashion industry and its many features through the lens of applied data and trend forecasting technology.

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